Challenge
Whimzees is a dog treat company that aims to support dog health through their teeth chew treats. Their goal was to reach new and existing customers and drive traffic to their website.
Additionally, they aimed to drive consumers to the Whimzees Instagram page and gain new followers.
Strategy
The Zozimus Digital Marketing team identified 7-10 influencers who reach the new and existing customer target demographic.
Solution
After reviewing several influencers, the team dialed in on Wells Adams, a previous Bachelor show member and current influencer to partner with. Wells himself is a dog owner and lover, and works closely with the Nashville Humane Society.
Because of his quirky/whimsical personality, Whimzees found it to be an authentic fit for their brand. Additionally, Wells’ girlfriend is famed actress Sarah Hyland, which allowed additional reach for the brand.
Campaign Results
Total Reach: 390k+
Impressions: 487K+
Post Likes: 18,884
Post Comments: 53
New Instagram Followers: 163
Instagram Profile Visits: 1,791
390K+
total social media reach
487K+
campaign impressions
18K+
post engagements
