WE’RE A DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED DATA & ANALYTIC SERVICES
Data & Analytics
At Zozimus, we believe data is more than just numbers—it’s the blueprint for bold, imaginative marketing that delivers real results. As Boston’s go-to analytics marketing agency, we specialize in transforming complex datasets into crystal-clear insights through advanced data modeling, predictive analytics, and real-time reporting. Every campaign we craft is grounded in data-driven strategy, ensuring that your brand doesn’t just participate in the digital landscape—it leads it.
Our team of data scientists and analysts blends technical precision with creative curiosity, unifying performance data across all channels into one seamless, story-driven view. From custom dashboards that offer real-time metrics to future-focused forecasting tools, we give you the clarity to move confidently and the insight to grow intelligently.
Ready to unlock the magic in your marketing data? Let the Zozimus team show you what’s possible when strategy meets storytelling.
Let our seasoned experts work their magic on optimizing your campaigns with our data analytics.
BOSTON-BASED ANALYTICS WITH REAL RESULTS
At Zozimus, we don’t just analyze data—we predict what comes next. With our proprietary Zozimus Predict services, we harness the power of advanced analytics, machine learning, and forecasting models to give your brand a competitive edge. We start by ingesting your historical performance data, layering in real-time market signals, and then using predictive modeling to anticipate trends, identify emerging opportunities, and flag potential risks before they impact your bottom line. Whether it’s forecasting media performance, projecting customer behavior, or informing creative strategy, Zozimus Predict transforms uncertainty into informed action.
What sets Zozimus Predict apart is our ability to align predictive insights directly with your business goals. We build custom models tailored to your industry and objectives—no one-size-fits-all solutions here. From dynamic budget recommendations to campaign optimization roadmaps, every insight is actionable, measurable, and designed to fuel forward momentum. It’s the kind of predictive intelligence that doesn’t just report on yesterday’s performance—it shapes tomorrow’s success. At Zozimus, we help you not only dream bigger, but plan smarter.
Real Client Success
Triumph Modular
- Paid Media
Northeast Bank
- Paid Media, Search Engine Optimization
Massachusetts Maritime Academy
- Paid Media, Social Media
ZOZIMUS’S boston DATA & ANALYTICS SERVICES INCLUDE:
DATA MODELING
At Zozimus, our data modeling services are designed to unlock the full potential of your marketing data by revealing patterns, trends, and predictive insights. We build custom, scalable models that align with your business objectives—informing smarter media strategies and more efficient budget allocation. Whether you’re forecasting ROI or identifying channel synergies, our models deliver the clarity you need to drive measurable growth.
DATA INSIGHTS
Our data insights service transforms raw numbers into clear, strategic narratives that guide decision-making and fuel growth. We dig deep into your campaign performance, audience behavior, and market trends to uncover the “why” behind the data—so every action is intentional and impactful. With our insights, you gain not just understanding, but the confidence to evolve, optimize, and outpace the competition.
DATA REPORTING
At Zozimus, our data reporting service delivers more than just metrics—it delivers meaning. Through custom-built dashboards and intuitive visualizations, we provide real-time, transparent reporting that tracks performance across every channel. With clear, actionable summaries, we empower you to understand what’s working, what needs adjusting, and where your next opportunity lies.
SEO DATA MODELS: EXPECTED TRAFFIC PER PAGE
At Zozimus, we believe that great SEO doesn’t start with guesswork—it starts with data. That’s why we’ve developed advanced SEO data models to give our team a crystal-clear understanding of how our clients’ websites are performing in organic search. Our proprietary Expected Traffic Per Page model is a powerful forecasting tool that helps us predict how much organic traffic each page should be attracting based on keyword quality, search intent, click-through rate, and search engine position. This allows us to identify underperforming content, capitalize on high-potential opportunities, and craft data-backed strategies that drive measurable growth.
To build this model, our data analytics team blends multiple data sources into one cohesive, predictive framework. We start with Google Search Console, analyzing how many impressions and clicks each page is generating in search results. We then incorporate historical click-through rate (CTR) data, comparing each page’s performance against industry benchmarks and historical SERP averages to identify gaps and opportunities. Finally, we bring in keyword type data, which helps us assess the competitiveness of the page’s target keywords—whether they’re branded or unbranded, transactional or informational. This nuanced understanding allows us to tailor our strategies, ensuring that every page is optimized for visibility, engagement, and conversion. At Zozimus, it’s not just about being found—it’s about being found by the right people, at the right time, for the right reasons.
Once we’ve gathered the data, our Zozimus analytics team works their magic—building a predictive model that estimates how much traffic each page on your website should be receiving. This Expected Traffic Per Page model becomes a powerful compass, guiding our SEO strategy with precision and purpose.
By comparing predicted performance to actual traffic, we can quickly identify which pages are overdelivering and which ones need attention. When a page falls short of expectations, we dig into the model’s layered insights—examining keyword intent, CTR trends, and ranking positions—to uncover the root cause. Armed with that clarity, we fine-tune content, adjust targeting, or optimize page structure to realign performance with potential. At Zozimus, it’s not just about spotting problems—it’s about solving them with data, creativity, and a relentless drive to make every page perform like a star.
ZOZIMUS PREDICT
Zozimus Predict is a precision-focused predictive model that accurately forecasts key performance indicators, revenue trends, and campaign performance dynamics across time.
Our process begins by meticulously collecting and analyzing data during the initial phase. From there, we construct precise predictive models. This cutting-edge model is laser-focused on forecasting key performance indicators (KPIs), revenue projections, and the ongoing performance of your campaigns.
Every week, we input fresh data meticulously categorized by channel, including paid search, paid display, organic search, direct mail marketing, lead generation forms, experiential/event data, email engagement, billboard metrics, networking insights, and more, into the Zozimus Predict system. This dynamic approach enables us to continuously monitor and deliver monthly trend insights through interactive dashboards and comprehensive reporting.
“We continuously adapt and maximize our impact while delivering tailored content that resonates with your audience.”
partner with zozimus for data-driven success
At Zozimus, we craft marketing strategies that don’t just reach your audience—they resonate, engage, and convert. Our team of strategists, analysts, and creatives is relentless in building innovative, data-driven campaigns tailored to both new prospects and loyal customers. By weaving real-time insights into every touchpoint, we continuously optimize performance, delivering content that feels personal, purposeful, and powerfully on-brand.
We know that managing and interpreting the mountains of data behind your campaigns can overwhelm even the most capable internal teams. That’s where we come in. Our experts dive into your CRM and website analytics to surface the insights that matter most—then transform them into intuitive dashboards and targeted campaign strategies that are built around your goals. Ready to set bold objectives and drive measurable growth? Let’s dream bigger, together.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
