WE’RE A DIGITAL MARKETING & PR AGENCY
Data & Analytics
As the leading Boston Analytics Agency, we specialize in data modeling, reporting, predictive analytics, and data insights that form the core of every digital marketing campaign we execute.
Our dedicated team of data scientists and analysts utilizes advanced data modeling and statistical techniques to generate actionable insights that align with your business objectives, ensuring enhanced marketing performance.
We consolidate data from various sources to create a comprehensive view of your marketing performance across all channels. Our custom-built dashboards and reports deliver real-time performance metrics, accurate future forecasts, and valuable insights to drive your business growth.
Let our experts analyze your data.
Let our experts analyze your data.
OUR APPROACH TO ANALYTICS
At our Boston Analytics Agency, Zozimus, we are committed to delivering successful analytics engagements through the implementation of five essential components:
- Data Gathering
- Data Modeling
- Predictive Analytics (Zozimus Predict)
- Data Insights
- Data Reporting
DATA GATHERING
Over the last almost two decades, we have honed a four-step process to deliver quantifiable results for clients via digital marketing.
- Our process begins with understanding your most valued customers
- We collect demographic and psychographic data and media consumption habits
- Use cutting-edge data science to build predictive models
- Use these models to hyper-target your most valuable prospects via search engine marketing.
CUSTOMIZED MEDIA TARGETING DATA MODELING
By combining multiple data sources with cutting-edge data science, we build an ideal customer model that highlights areas of opportunity (e.g identify areas with a higher probability of brand awareness, sales conversions or advertising efficiency).
We leverage your historical media placement data, and, with our ability to target within a 1km radius, we can ensure that every ad in your campaigns delivers the strongest possible return. By engaging your audiences through the right channels, crafting tailored messages, and capitalizing on moments, we optimize the impact of your marketing campaigns.
SEO DATA MODELS: EXPECTED TRAFFIC PER PAGE
We use SEO data models to help our SEO team understand how our client’s websites are performing in terms of organic search traffic. Our expected traffic per page model helps us determine how much traffic we should expect each page on a website to receive, based on a number of factors, including the page’s keywords, search intent, and click-through rate.
To create the expected traffic per page model, our data analytics team pulls in a variety of data sources, including:
Google Search Consule
This data shows how many impressions and clicks each page of my website has received in search results.
Historical CTR Data
This data shows what was the average CTR for each page on the website, compared to the historical average CTY for that position in the SERPS (search engine results pages).
Keyword Type Data
Different types of keywords (branded v unbranded, navigational v transactional) have different CTR. This data tells me how difficult it is to rank for each of the keywords that my pages are targeting.
Once we have collected this data, our data analytics team uses it to create a model that predicts how much traffic each page on a website should receive.
We use the expected traffic per page model to track the performance of a website over time. If we see that a page is not receiving as much traffic as we expected, we use the model to identify the factors that are contributing to the low traffic. This information can then be used to make changes to the page to improve its performance in search results.
“We can develop dashboards so that everyone on your team can see how well each campaign is reporting.”
ZOZIMUS PREDICT
We use predictive analytics within our marketing campaigns because it provides our clients with a competitive advantage.
Utilizing data created from our data gathering phase, we can then build predictive models. Zozimus Predict is a predictive model, focused on predicting key performance indicators (KPI’s), revenue, and campaign performance over time.
Each week, we feed new data broken down by channel (e.g. paid search, paid display, organic search, direct to mail marketing, lead gen forms, experiential/event, emails, billboards, networking, etc.) into Zozimus Predict which allows us to gauge and deliver monthly trends via dashboards and reporting.
Data-driven experts.
data insights
The Zozimus Data Analyst team provides actionable insights by focusing their attention on:
- Budget allocation/channel mix
- Audience and messaging optimization
- Performance forecasting & benchmarking
- Threat detection & mitigation, competitive analysis
- Growth and expansion
DATA reporting
We offer full integration of your advertising and analytics platforms, CRM and all other management tools/platforms into one custom built dashboard. Does your executive team need a different dashboard than your marketing team? We can develop dashboards so that everyone on your team can see how well each campaign is reporting.
“We can develop dashboards so that everyone on your team can see how well each campaign is reporting.”
partner with zozimus for
data-driven success
At Zozimus, our dedicated team is committed to developing innovative and targeted marketing campaign strategies designed for both potential and existing customers. By integrating precise data points, we continuously adapt and maximize our impact while delivering tailored content that resonates with your audience.
Managing the extensive data required for your campaigns can be a daunting task for your in-house team. Our experts specialize in extracting analytics from your CRM and website to create a custom dashboard and campaign based on your unique data.
Eager to establish objectives for your next campaign and drive significant growth for your brand? Let’s begin.
Case Studies
Triumph Modular
- Paid Media
Northeast Bank
- Paid Media, Search Engine Optimization
Massachusetts Maritime Academy
- Paid Media, Social Media
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
