Blog
Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was surprised to find that so many companies are still using keyword rankings as the main measure of SEO success. Here at Zozimus, we don’t consider keyword rankings a top Key Performance
Learn MoreHow did we do it? With the largest coordinated store opening launch in pet history. Our client, Independent Pet Partners (IPP), had just acquired six, well-known independent pet retailers on the East Coast and were combining them under one new brand called, Loyal Companion. They needed our help to drive in-store traffic and brand lift
Learn MoreShould my brand be on social media right now? Is it appropriate for our brand to be actively tweeting, snapping and sharing content on social media while the world is amid a global pandemic? These questions are being asked by marketing teams across the globe. Now is the time when a well thought out social
Learn MoreThis Is The Year To Move Your Traditional TV Advertising Dollars To Connected TV
How the Coronavirus is Impacting Consumer Purchasing Decisions and Creating a Massive Opportunity for Brands
January 2020 Core Algorithm Update – And What it Means for SEO
What To Expect When You Launch a New Website in 2020: Organic Traffic & SEO
Five Marketing Tips for Q4 Success: How to Make Your Products Shine (and Sell) this Holiday Season
Q+A with a Housewares Industry Insider: Looking Ahead at the Holiday Shopping Season
How to Track a “Button Click” Event in Google Analytics Using Google Tag Manager
