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Follow Search Trends For Marketing Success

It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so

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How We Turned Pet Stores Into Must Visit Locations For Pet Owners

How did we do it? With the largest coordinated store opening launch in pet history. Our client, Independent Pet Partners (IPP), had just acquired six, well-known independent pet retailers on the East Coast and were combining them under one new brand called, Loyal Companion. They needed our help to drive in-store traffic and brand lift

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Showing Empathy During the Coronavirus Pandemic

Should my brand be on social media right now? Is it appropriate for our brand to be actively tweeting, snapping and sharing content on social media while the world is amid a global pandemic? These questions are being asked by marketing teams across the globe. Now is the time when a well thought out social

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