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How To Use Geofencing To Boost Your Marketing Performance

Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing to help our clients deliver specific advertisements based on the target audience’s exact location. Click here to read how we applied this to lower the cost per patient by 29% for

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Social Media & The Super Bowl

With the cost of a 30-second Super Bowl ad sitting at $5 million, it’s no surprise that big brands are teasing spots on social media. These companies are using the Super Bowl as a large-scale marketing campaign, beginning to launch weeks, even months, in advance of the big game. In the past, companies would tease

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We are Zozimus

Our agency philosophy is that the best branding always starts with clearly defining the “Why”—as in, “Why does this company exist?”  When 451 Marketing was founded, we helped our clients grow their sales and awareness with brilliant digital marketing…hence the literary reference in our name to Ray Bradbury’s novel Fahrenheit 451, which is the temperature

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