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Showing Empathy During the Coronavirus Pandemic

Should my brand be on social media right now? Is it appropriate for our brand to be actively tweeting, snapping and sharing content on social media while the world is amid a global pandemic? These questions are being asked by marketing teams across the globe. Now is the time when a well thought out social

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The Changing Face of Influencer Marketing | Part 1

Influencer marketing is a rapidly growing industry. According to Business Insider, in 2017 influencer marketing generated an estimated $2 billion and is expected to reach $15 billion by 2022. Companies often choose influencer marketing over traditional advertising for a higher Return of Investment (ROI). But the lines between influencer marketing and traditional advertising are beginning

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How To Go Viral

Going viral is something many marketers have on their professional bucket list. If you’re trying to go viral for your own brand or client, here is a link to a case study for one of our posts that went viral, and hit on all five points below.: Remember who your audience is, but also make

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