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Supercharging eCommerce Advertising
Don’t forget to optimize your feedback loop! Imagine being the chef/owner of a new restaurant. You have spent countless hours understanding your clientele, researching what
B2B Strategies and Tactics
Our EVP of Performance Marketing and Analytics, David Wilson, was recently featured on “The B2B Beat” where he discussed the current B2B landscape, what strategies
How To Use Geofencing To Boost Your Marketing Performance
Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing
Showing Empathy During the Coronavirus Pandemic
Should my brand be on social media right now? Is it appropriate for our brand to be actively tweeting, snapping and sharing content on social
Responsive Search Ads
In a perfect world, you would mix and match hundreds of ad headlines and descriptions, until you finally come up with the perfect combination. A
Follow Search Trends For Marketing Success
It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to
Big Tech, Censorship Fallout and Post-Inauguration Possibilities
After the horrific incidents at the capitol last week, many big tech social media platforms have recently redefined or strengthened their content policies to keep
Google Display Network Quality Score
What Is Quality Score? Anyone who is familiar with Google Ads has surely heard the term “Quality Score.” To refresh your memories, the Quality Score
How the Coronavirus is Impacting Consumer Purchasing Decisions and Creating a Massive Opportunity for Brands
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it
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GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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BOSTON, MARS
