As we look ahead to 2025, the digital marketing landscape continues to evolve at an unprecedented pace. From AI-driven transformations to the renewed emphasis on

In today’s rapidly evolving digital landscape, generic content no longer delivers the results brands need. To truly connect with audiences, organizations must understand and adapt

Connecting with consumers and retargeting messages is essential to marketing success. Email marketing is a vital part of a marketer’s “tool kit”. Whether you’re a

This is the third article in a three-part series on AI prompting. You can find the first article here, where we covered the eight different

One of the topics we have been discussing is how the changing digital landscape will impact paid search. This is why the news that Perplexity,

As we transition into the yield phase of the college enrollment cycle, Zozimus EVP of Digital Marketing & Analytics, David Wilson, has reflected on our

At Zozimus, we put the “performance” in performance digital marketing by focusing on delivering the right message to the right person at the right time

In 2024, the digital landscape is undergoing a seismic shift, with artificial intelligence (AI) redefining search and online advertising fundamentals. As Gartner predicts, AI is

In the dynamic digital advertising landscape, the phasing out of third-party cookies marks a significant shift, presenting both challenges and opportunities for businesses. Zozimus is