When Bob’s Discount Furniture, an iconic American retailer synonymous with value, came to Zozimus, they were grappling with a troubling trend: digital sales were falling

In the face of a looming demographic shift and tightening competition, Bryant University found itself at a pivotal crossroads. Traditional recruitment strongholds in the Northeast

In today’s fragmented media landscape, standing out isn’t just about being online—it’s about being everywhere your audience is. At Zozimus, we harness the power of

As we look ahead to 2025, the digital marketing landscape continues to evolve at an unprecedented pace. From AI-driven transformations to the renewed emphasis on

In today’s rapidly evolving digital landscape, generic content no longer delivers the results brands need. To truly connect with audiences, organizations must understand and adapt

Connecting with consumers and retargeting messages is essential to marketing success. Email marketing is a vital part of a marketer’s “tool kit”. Whether you’re a

This is the third article in a three-part series on AI prompting. You can find the first article here, where we covered the eight different

One of the topics we have been discussing is how the changing digital landscape will impact paid search. This is why the news that Perplexity,

As we transition into the yield phase of the college enrollment cycle, Zozimus EVP of Digital Marketing & Analytics, David Wilson, has reflected on our