A high-performing paid search marketing strategy is essential for a strong, successful, integrated marketing campaign. At Zozimus, we believe that every media buying campaign should
In our next installment in our ‘Zoz in the Spotlight’ blog series, EVP Digital Marketing & Analytics, David Wilson, provides a background and analysis of
At Zozimus, our team is a fundamental part of who we are and how we shine everyday. The foundation of our team is built on
In our latest installment in our ‘Summer of Zoz’ blog series, Senior VP Director of Strategy and Planning, Jake Gerber, provides insights into branding in
Executive VP of Digital Marketing and Analytics, David Wilson provides insights into Performance Max campaigns and how our team at Zozimus has optimized this campaign
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights into marketing strategies
One of the more incredible shifts in culture is happening in higher education. Just recently attending college was an expectation for many students. Now, a
Despite many companies creating and expanding in-house advertising and marketing departments, external digital marketing agencies remain critical partners for most. However, selecting the right digital
We are excited to announce that Agency Spotter has named Zozimus the best advertising agency in Boston and the 26th best advertising agency in the
Don’t forget to optimize your feedback loop! Imagine being the chef/owner of a new restaurant. You have spent countless hours understanding your clientele, researching what
Department Spotlight: Creative
Marketing Brand Awareness: Direct vs Programmatic Media Buying
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