Featured Article

How To Use Geofencing To Boost Your Marketing Performance

Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing to help our clients deliver specific advertisements based on the target audience’s exact location. Click here to read how we applied this to lower the cost per patient by 29% for

Learn More
Top Posts

From Intern to Employee

Interns turned employees from left to right: Grace Galloway, Matilda Ivarsson, Max Silver, Hilary Bokoff & Alex Molina. Graduating from college is a huge milestone and celebration that thousands of students, like myself, experienced just a short couple of months ago in May. But, there was a quick shift from celebrating my diploma to receiving

Learn More

National Coffee Day: Marketing Best Practices

This much awaited holiday has been celebrated since 2005, although some suggest that the holiday originated in Japan in 1983. Regardless of its roots, the free beans are greatly appreciated by the masses. The major coffee retailers jumped at the opportunity to harness this holiday to employ creative marketing strategy. Dunkin Donuts chose to use

Learn More

My Summer at 451: An Intern’s Inside View

451 degrees Fahrenheit is the temperature at which paper ignites. That’s what we were told on the first day of my internship this summer at 451 Marketing. Reflecting upon the past three months, though, I realized that 451 Marketing didn’t just spark my passion for digital marketing and SEO. It fueled it. I arrived at the office

Learn More

Real-Time Marketing During the Government Shutdown

Certain brands have been known to capitalize on timely situations, whether good or bad, in order to gain exposure for themselves. Arguably the most notable brand to do this was Oreo, who famously tweeted its “You Can Still Dunk in the Dark” real-time response to the 2013 Super Bowl blackout. Since then, the tweet has been

Learn More

When Ads Cross the Line and the Impact on PR

In the past few years, mass advertising has definitely taken an edgier turn. In an effort to break through advertising noise, many companies have rolled out controversial campaigns that have garnered media attention, but have also raised a few eyebrows. As PepsiCo, Ford, and General Motors recently demonstrated, it is possible to push the envelope

Learn More