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Showing Empathy During the Coronavirus Pandemic

Should my brand be on social media right now? Is it appropriate for our brand to be actively tweeting, snapping and sharing content on social media while the world is amid a global pandemic? These questions are being asked by marketing teams across the globe. Now is the time when a well thought out social

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Supercharging eCommerce Advertising

Don’t forget to optimize your feedback loop! Imagine being the chef/owner of a new restaurant. You have spent countless hours understanding your clientele, researching what they will like, planning the menu, ambiance and service so that they will love it.  While planning, you have consulted friends, staff, other chefs about what will work best. You

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