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Follow Search Trends For Marketing Success

It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so

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Supercharging eCommerce Advertising

Don’t forget to optimize your feedback loop! Imagine being the chef/owner of a new restaurant. You have spent countless hours understanding your clientele, researching what they will like, planning the menu, ambiance and service so that they will love it.  While planning, you have consulted friends, staff, other chefs about what will work best. You

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