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It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so
Learn MoreIt’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so
Learn MoreSuitably named the January 2020 Core Update, Google announced the first core algorithm since September 2019 via their Google SearchLiaison Twitter account on January 13th. While the engineers at Google are constantly making minor edits and little tweaks to their search algorithms, the core updates are the ones that webmasters and SEOs really need to
Learn MoreAs technology advances and user needs and behaviors change, it’s critical to keep up with those changes by refreshing, and in many cases, redesigning your website, with new site launches. The first thing that is critical to ensuring the success of your new website is to plan ahead! Before starting your website redesign, make sure
Learn MoreSooner or later every website removes pages. There’s more to removing URLs than simply taking down the page from your site. In the simplest of terms, a 301 Redirect is a permanent redirect that passes 90-99% of ranking power (or link equity) to a redirected page. 301 redirects are used as a best practice in
Learn More10 Steps to Track Website CTAs as Events Using GA & GTM When you have Google Analytics installed on your site, it’s easy to find your most popular pages, the demographics of your users, which pages perform well over others, and many other metrics. But what many people don’t realize is that with just a
Learn MoreWe’ve all seen it. Headlines that read “You won’t BELIEVE what he did next” or “This is Not a Joke. This Person Just Revealed That …”. These articles may scream “clickbait” to those of us with our marketing glasses on, but to many users they’re just another story being shared online. No matter what your beliefs
Learn MoreAnalogies help us make sense of things in everyday conversation. They help an audience better understand a lesson by making a difficult topic relatable. Since they are similar to stories, analogies can also aid in the audience actually remembering the lesson learned. Here at 451 we like to use analogies for audiences that aren’t as
Learn MoreWith Google’s removal of paid advertisements on the right hand rail, they have increased the importance of Knowledge Graphs in the SERPs. Knowledge Graphs are the billboard-like area of information displayed on the right side of Google SERPs. For example, here is Nike’s Knowledge Graph: Knowledge Graphs will appear for a variety of search queries,
Learn More451 degrees Fahrenheit is the temperature at which paper ignites. That’s what we were told on the first day of my internship this summer at 451 Marketing. Reflecting upon the past three months, though, I realized that 451 Marketing didn’t just spark my passion for digital marketing and SEO. It fueled it. I arrived at the office
Learn MoreThere is so much we can learn about a user by the way they search: hobbies, demographic, income range, gender, habits, age and health, just to name a few. For e-commerce, one very important factor we use search behavior to determine is where the user is in the buying cycle. So, what are search queries
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