Department Highlight: Digital Marketing
September 13, 2022
In our next installment in our ‘Zoz in the Spotlight’ blog series, EVP Digital Marketing & Analytics, David Wilson, provides a background and analysis of
WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY
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The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
SEO Marketing Strategies for Higher Education
July 6, 2022
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights into the new
The Five Metrics We Use To Measure Our SEO
March 16, 2022
Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was surprised to find that
Responsive Search Ads
February 4, 2022
In a perfect world, you would mix and match hundreds of ad headlines and descriptions, until you finally come up with the perfect combination. A
Follow Search Trends For Marketing Success
February 4, 2022
It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to
What To Expect When You Launch a New Website in 2022: Organic Traffic & SEO
February 4, 2022
As technology advances and user needs and behaviors change, it’s critical to keep up with those changes by refreshing, and in many cases, redesigning your
How to Conduct a 301 Redirect Audit
February 4, 2022
Sooner or later every website removes pages. There’s more to removing URLs than simply taking down the page from your site. In the simplest of
How to Track a “Button Click” Event in Google Analytics Using Google Tag Manager
February 4, 2022
10 Steps to Track Website CTAs as Events Using GA & GTM When you have Google Analytics installed on your site, it’s easy to find
How to Prevent the Spread of Fake News
February 4, 2022
We’ve all seen it. Headlines that read “You won’t BELIEVE what he did next” or “This is Not a Joke. This Person Just Revealed That …”.
Five Analogies That Explain Search Marketing
February 4, 2022
Analogies help us make sense of things in everyday conversation. They help an audience better understand a lesson by making a difficult topic relatable. Since
