The search engine landscape is about to experience a seismic shift with the introduction of ChatGPT. Microsoft’s announcement that it will be integrating this technology
In our next installment in our ‘Zoz in the Spotlight’ blog series, EVP Digital Marketing & Analytics, David Wilson, provides a background and analysis of
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights into the new
Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was surprised to find that
In a perfect world, you would mix and match hundreds of ad headlines and descriptions, until you finally come up with the perfect combination. A
It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to
As technology advances and user needs and behaviors change, it’s critical to keep up with those changes by refreshing, and in many cases, redesigning your
Sooner or later every website removes pages. There’s more to removing URLs than simply taking down the page from your site. In the simplest of
10 Steps to Track Website CTAs as Events Using GA & GTM When you have Google Analytics installed on your site, it’s easy to find
We’ve all seen it. Headlines that read “You won’t BELIEVE what he did next” or “This is Not a Joke. This Person Just Revealed That …”.
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