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Follow Search Trends For Marketing Success

It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so

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How To Go Viral

Going viral is something many marketers have on their professional bucket list. If you’re trying to go viral for your own brand or client, here is a link to a case study for one of our posts that went viral, and hit on all five points below.: Remember who your audience is, but also make

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Social Media & The Super Bowl

With the cost of a 30-second Super Bowl ad sitting at $5 million, it’s no surprise that big brands are teasing spots on social media. These companies are using the Super Bowl as a large-scale marketing campaign, beginning to launch weeks, even months, in advance of the big game. In the past, companies would tease

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What’s More Important? Exploring Impact of Reach vs. Engagement

The debate over which social media initiative – reach or engagement – reigns supreme when it comes to brands has been discussed at length. Why the lack of consensus over a “correct” answer? We believe it’s because each metric represents a different type of information working towards different goals. One of the very first things we

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The Newest Emojis & What That Means for Social

Apple’s emoji keyboard has gone through a complete makeover in the most recent iOS update. The makeover includes updates on some of our most beloved emojis, gender neutral icons, mermaids, fairies and even American Sign Language icons. Additionally, the new “Animojis,” which are emojis animated by the new Face ID feature, are now available on

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National Coffee Day: Marketing Best Practices

This much awaited holiday has been celebrated since 2005, although some suggest that the holiday originated in Japan in 1983. Regardless of its roots, the free beans are greatly appreciated by the masses. The major coffee retailers jumped at the opportunity to harness this holiday to employ creative marketing strategy. Dunkin Donuts chose to use

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Social Activation: Why Your Brand Needs to Aim Beyond ‘Likes’

So you’ve succeeded in cultivating a large social media following – now what? Most businesses today have made the investment in social media, but how much have you invested in your following? Building a social presence alone will not separate you from the haystack of other businesses like yours in the social sphere. Even consistently

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Real-Time Marketing During the Government Shutdown

Certain brands have been known to capitalize on timely situations, whether good or bad, in order to gain exposure for themselves. Arguably the most notable brand to do this was Oreo, who famously tweeted its “You Can Still Dunk in the Dark” real-time response to the 2013 Super Bowl blackout. Since then, the tweet has been

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Emma Watson for #HeforShe: The Power of Celebrity and Social Media for Justice

This past weekend, British actress and U.N. Women Goodwill Ambassador Emma Watson delivered a compelling speech to the U.N. General Women’s Assembly to launch the #HeforShe campaign. The aim of this campaign is to mobilize as many men and boys as possible to advocate for gender equality. In her moving speech, Emma Watson brought attention to the unfortunate reality

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