Showing Empathy During the Coronavirus Pandemic
February 6, 2022
Should my brand be on social media right now? Is it appropriate for our brand to be actively tweeting, snapping and sharing content on social
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The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
Big Tech, Censorship Fallout and Post-Inauguration Possibilities
February 4, 2022
After the horrific incidents at the capitol last week, many big tech social media platforms have recently redefined or strengthened their content policies to keep
What’s More Important? Exploring Impact of Reach vs. Engagement
February 4, 2022
The debate over which social media initiative – reach or engagement – reigns supreme when it comes to brands has been discussed at length. Why the
The Newest Emojis & What That Means for Social
February 4, 2022
Apple’s emoji keyboard has gone through a complete makeover in the most recent iOS update. The makeover includes updates on some of our most beloved
Social Activation: Why Your Brand Needs to Aim Beyond ‘Likes’
February 4, 2022
Social Activation: Why Your Brand Needs to Aim Beyond ‘Likes’ So you’ve succeeded in cultivating a large social media following – now what? Most businesses
Real-Time Marketing During the Government Shutdown
February 4, 2022
Real-Time Marketing During the Government Shutdown Certain brands have been known to capitalize on timely situations, whether good or bad, in order to gain exposure
Emma Watson for #HeforShe: The Power of Celebrity and Social Media for Justice
February 4, 2022
Emma Watson for #HeforShe: The Power of Celebrity and Social Media for Justice This past weekend, British actress and U.N. Women Goodwill Ambassador Emma Watson delivered a