Consumer Packaged Goods (CPG) brands live and breathe in a fast-moving, ever-evolving landscape. With shifting consumer preferences, fierce shelf competition, and increasing pressure to perform
As the air turns crisp and campuses buzz with new energy, fall emerges as a pivotal season for higher education marketing. It’s a time to
Today’s marketing executives face an overwhelming paradox: more data than ever before, yet more pressure to act faster and smarter. The truth is, raw data
The role of the CMO is transforming. As marketing becomes increasingly complex and performance-driven, AI is no longer a nice-to-have—it’s a mission-critical component of any
In the ever-evolving world of marketing, one force is revolutionizing how brands dream, strategize, and connect—Artificial Intelligence. What once felt like the realm of science
As we enter Q3—the quarter where strategic pivots can make or break annual goals—marketing leaders across industries are under pressure to deliver results that move
At Zozimus, we believe that every great idea should be backed by one thing: data. While creativity is the spark that brings a brand to
Summer may be quiet on campus, but for higher ed marketers, it’s anything but a slow season. While students unwind, admissions teams have a powerful
As the days grow longer and the energy of the season shifts, summer emerges as a powerful playground for brands ready to connect, convert, and
As we cross the halfway mark of 2025, now is the time for Chief Marketing Officers to pause, recalibrate, and reimagine. The first six months
