Amid a global pandemic and facing falling enrollment, Bay Path University wanted to re-energize its social media audience to drive overall brand awareness and interest in the University’s specific offerings.
Zozimus created an overarching content strategy for Bay Path, focusing on real-time happenings (remote learning, social justice, holidays & events, etc.) involving:
Zozimus created a series of posts on LinkedIn that featured professors, “#MyPath” posts, content surrounding careers after graduation, and commencement announcements
Results of this targeted campaign included 175,746 impressions and 3,949 direct engagements and click-throughs.
Zozimus held interviews with different members of the Bay Path community (students, faculty/staff) to hear their Bay Path story. We then wrote long-form social posts telling each person’s Bay Path story and created the branded hashtag #MyPath to encompass the campaign.
Results included 310,844 impressions and 16,917 direct engagements. The stories were then repurposed across other media including their “Voices of Bay Path” campaign
The #WeAreBayPath campaign focused on students from The American Women’s College (TAWC), who were attending Bay Path after some time off of school. We highlighted these students to spread awareness that Bay Path is flexible, always available (no matter your life stage) and doable for busy parents.
Results included 15,699 impressions and 1,111 direct engagements
Zozimus held interviews with Bay Path alumni that are now entrepreneurs to highlight their success and how the University contributed to it. These posts went live the week before Small Business Saturday.
Results included 36,903 impressions and 3,982 direct engagements.
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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