WE’RE A DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED MEDIA PLANNING EXPERTISE
Media Planning
At Zozimus, media planning isn’t guesswork—it’s guided by data, strategy, and imagination. Our proprietary Marketing Mix Model is the backbone of our media planning service, allowing us to move beyond surface-level metrics to uncover the true performance drivers behind your marketing efforts. By analyzing historical campaign data across channels, we identify what has actually moved the needle—linking media investment to real business outcomes like sales, conversions, and customer acquisition.
This model empowers our team to calculate the projected impact of future campaigns with precision. Whether you’re investing in paid social, display, search, or emerging media platforms, we use predictive analytics to simulate outcomes before the first impression is served. This approach doesn’t just optimize budgets—it de-risks decisions, ensuring your marketing dollars are aligned with the channels and messages that deliver measurable ROI. It’s how we help brands dream boldly, while investing wisely.
But we don’t stop at forecasting—we bring campaigns to life with media plans that balance creativity with conversion. Our strategists collaborate closely with creative, content, and performance teams to develop channel-specific strategies designed to engage the right audiences at the right moments. With the Zozimus Marketing Mix Model at the core, your media plan becomes more than a schedule—it becomes a strategic map to long-term growth, tailored to your goals, informed by insight, and powered by possibility.
Let our talented planners work their magic on your media planning.
OUR APPROACH TO boston-based MEDIA PLANNING
When a new client joins the Zozimus journey, we begin not with assumptions, but with truth—unearthed from your historical marketing data. Our paid media team’s first step is to gather, cleanse, and feed this data into our proprietary Marketing Mix Modeling platform, a tool as powerful as it is platform-agnostic. This isn’t just analytics—it’s alchemy.
The Zozimus Marketing Mix Model doesn’t simply look backward; it illuminates the road ahead. By analyzing historical performance across every channel and isolating the true impact of each tactic, we uncover the hidden synergies that fuel exponential growth. Whether it’s search, social, display, or emerging media, our platform pinpoints what’s working, what’s wasting spend, and what’s ready to scale. It’s how we translate chaos into clarity, and turn siloed strategies into unified momentum.
More importantly, our approach is rooted in ROI. Every insight gleaned from our model feeds a custom media strategy designed to maximize your marketing investment—not in theory, but in practice. It’s the difference between making noise and making impact. At Zozimus, we believe the future belongs to marketers who lead with data, optimize with precision, and never stop dreaming bigger.
WHAT IS MEDIA MIX MODELING?
Media Mix Modeling (MMM) uses statistical modeling to find correlations between marketing investments and conversions (leads, sales, revenue generated). Or to put it another way, it looks at how much each of your marketing campaigns has historically impacted your sales over a given period. We then use that data to predict the media mix on overall success and deliver the optimal omnichannel campaign for your budget and goals.
The Zozimus Marketing Mix Model is dynamic and uses advanced AI analytics so that we can make regular adjustments to channel spend based upon real-time data.
Real Client Success
Yankee Candle (Man Candle Collection)
- Public Relations, Social Media
Massachusetts Maritime Academy
- Paid Media, Social Media
REimagine Women’s Leadership Conference (Bay Path University)
- Digital Marketing, Social Media
ZOZIMUS’S boston MEDIA PLANNING APPROACH:
CHANNEL PLANNING
Channel planning at Zozimus is the strategic art of selecting and integrating the most effective media channels to reach the right audience at the right moment. Grounded in data and guided by creativity, we evaluate each channel’s role within the customer journey to maximize impact and ROI. Our approach ensures that every dollar spent supports a cohesive, cross-platform strategy designed to spark engagement and drive results.
BUDGET ALLOCATION
At Zozimus, budget allocation is a data-informed process designed to ensure every media dollar works its hardest. We analyze historical performance, audience behavior, and channel effectiveness to strategically distribute spend across platforms for maximum ROI. Our approach is dynamic and adaptable, allowing us to optimize allocations in real time as campaigns evolve and insights emerge.
AUDIENCE TARGETING
Audience targeting at Zozimus begins with deep discovery—using data, research, and behavioral insights to define who your ideal customers truly are. We then build precise targeting strategies that align messaging with audience intent across every touchpoint, from paid search to social and beyond. By continuously refining these segments, we ensure your media dollars reach the right people with the right message at exactly the right time.
“Zozimus Media Mix Model determines the most effective channel mix and resource allocation to reach our clients defined goals.”
OPTIMIZING DATA FOR YOUR MEDIA PLANNING STRATEGIES
At Zozimus, data isn’t just a tool—it’s the foundation of every media plan we build. From the moment we engage with a client, we dive deep into historical performance metrics, audience analytics, industry benchmarks, and market trends to uncover the insights that drive smarter decisions. Our media planning process is designed to eliminate guesswork and replace it with clarity, ensuring that each platform, tactic, and dollar is chosen with purpose. Whether we’re mapping the customer journey, identifying underperforming channels, or forecasting potential growth opportunities, we rely on real-time data to guide strategic choices that deliver measurable impact.
But the power of data doesn’t stop at planning—it fuels ongoing optimization. Our team continuously monitors campaign performance through robust analytics dashboards, adjusting spend, creative, and channel mix based on what the numbers reveal. We embrace a test-and-learn mindset, using A/B testing, attribution modeling, and cross-channel analysis to fine-tune every element of your campaign. At Zozimus, data isn’t just about reporting results—it’s about revealing possibilities. It’s how we turn insights into action, and dreams into data-driven success.
INTEGRATING MEDIA PLANNING INTO YOUR DIGITAL MARKETING STRATEGIES
Using historical data, the Zozimus Media Mix Model determines the most effective channel mix and resource allocation to reach our clients defined goals. While channels can be both traditional media and digital, a typical customer engagement includes:
- Paid Search
- Paid Social
- SEO
- Organic Social
- Programmatic Media
- Geofencing and Geotargeting
- ConnectedTV
- OOH
- Radio
+Learn more about Zozimus Strategy, Creative, and Public Relations.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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BOSTON, MARS
