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Email Marketing Best Practices
Connecting with consumers and retargeting messages is essential to marketing success. Email marketing is a vital part of a marketer’s “tool kit”. Whether you’re a
Defining Marketing Terms: How Shared Meaning is the Path to Success
If you watch TikTok, have children of your own, know a teacher, or have ever listened to a group of kids, you continually find yourself
Generative Engine Optimization (GEO): The Future of Search and How It Differs from SEO
Search is changing. For years, Search Engine Optimization (SEO) has been the cornerstone of digital marketing strategies, helping brands rank high in search results and
Navigating Social Media During Election Week: A Brand Strategy Guide
Election week presents a unique challenge for brands on social media. The intense focus on political events, discussions, and news can easily overshadow brand messaging,
Key Steps to Growing Deposits in Variable Rate Environments
Rates are up. Rates are down. Rates stay steady. A certainty of the financial markets is one of these three scenarios is happening at any
Proprietary Research: Is it Still Worth the Investment?
One of the more interesting and complex debates within and across agencies, brands, and research vendors is trying to determine the value of investing in
In-House vs Agency: How & When to Make Your Choice
When it comes to marketing strategies, brands often find themselves torn between choosing a marketing agency or hiring internally for their marketing efforts. These decisions
New Client Spotlight: Gretchen Bellinger
We are thrilled to announce our latest client, Gretchen Bellinger. Gretchen Bellinger is recognized as one of the world’s preeminent fabric designers. She has been
The Evolution of Public Relations: From Traditional to Digital
The landscape of public relations as we know it has dramatically transformed in the digital age. PR now encompasses a diverse array of strategies using
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GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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