WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY
DIGITAL MARKETING
At Zozimus, we put the “performance” in performance digital marketing by focusing on delivering the right message to the right person at the right time via the right channel. We achieve high performing campaigns through a series of digital marketing playbooks that help our clients drive traffic, leads and revenue via both online and offline channels.
“Our process begins with understanding your most valued customers”
SEARCH ENGINE MARKETING
A high-performing paid search marketing strategy is essential for a strong, successful, integrated marketing campaign.
Over almost two decades, we have developed a four-step process for driving measurable results for clients via PPC marketing.
- Our process begins with understanding your most valued customers
- We collect demographic and psychographic data and media consumption habits
- Use cutting-edge data science to build predictive models
- Use models to hyper-target your most valuable prospects via search engine marketing
We take Social Media seriously.
SOCIAL MEDIA MARKETING
At Zozimus, our mission is to bring brands to life through social media. We believe that strategy, segmentation and optimization are the foundations of our approach to social media marketing.
A successful strategy stems from finding the sweet spot between your business needs and goals and what your audience is interested in.
It’s not only important to know who your audience is, but to know where and how to speak to them.
We recognize that every company’s social media needs are different based on product, industry, audience, cultural fit, and overall goals as a brand. Our team works alongside our clients to create great content which gets distributed and amplified to the right audience(s).
“We have the experience and skill to optimize your website, drive qualified leads, and increase sales using SEO.”
SEO
SEO is the foundational base of any digital marketing campaign. Report after report has shown that companies with a strong organic search strategy have a competitive advantage over their business rivals.
The higher your website ranks and the more visible it is in search engine results, the more traffic your site will receive. We work to ensure your website achieves top rankings in search engine result pages.
We make sure your website is there when and where customers are already looking for information. We have the experience and skill to optimize your website, drive qualified leads, and increase sales using SEO.
+Learn more about Zozimus’s Search Engine Optimization Services
“We aggregate data from multiple sources to develop a holistic view of marketing performance across all channels.”
DATA AND ANALYTICS
Data modeling, reporting, predictive analytics and data insights are at the epicenter of every digital marketing campaign that we run.
We aggregate data from multiple sources to develop a holistic view of marketing performance across all channels.
Using cutting edge data modeling and regression tools, our team of data scientists and analysts develop actionable insights that align with business objectives and improve marketing performance.
Using custom built dashboards and reports, we then report on the performance of the digital marketing campaigns in real-time.
Media Planning
The Zozimus Marketing Mix Model allows us to look at how much each of your campaigns has historically impacted your sales over a given period and calculate the likely impact of future campaigns on any given channel.
When the Zozimus paid media starts working with a new client, the first thing we do is pull your historical marketing data into our mix modelling platform. The Zozimus Marketing Mix Model allows us to develop platform-agnostic synergies across channels that provides the optimum ROI for our clients.
+Learn more about media mix modeling and out approach to media planning.
Case Studies
Massachusetts Maritime Academy
- Paid Media, Social Media
REimagine Women’s Leadership Conference (Bay Path University)
- Digital Marketing, Social Media
Procept
- Paid Media, Search Engine Optimization, Social Media
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
