A BOSTON AGENCY WITH GLOBAL REACH
OFFERING BOSTON-BASED SOCIAL MEDIA EXPERTISE
Social Media
Zozimus is a Boston social media agency that plans, produces, and manages organic and paid social for B2B and B2C brands. Our services include social strategy, content creation, community management, social listening, influencer marketing, and analytics, delivered by one team so strategy, creative, and reporting stay connected. We are a Meta Business Partner and work across Instagram, LinkedIn, TikTok, Facebook, YouTube, Pinterest, and X.
We immerse ourselves in your brand and your customers, then build a strategy that connects with the people who matter and shows the results in numbers.
Social media isn’t where you talk about your brand. It’s where your customers decide what your brand is.
What does a social media agency do?
A social media agency plans and runs a brand’s presence on social platforms. That typically includes setting strategy and goals, producing posts and video, publishing and scheduling, replying to comments and messages, running paid campaigns, monitoring conversations about the brand, and reporting on what worked. Some agencies only do one piece. Zozimus does all of it, and integrates it with PR, creative, and digital marketing under the same roof.
Social media marketing isn’t one-size-fits-all. A higher ed institution, a CPG brand, and a financial services firm each need a different voice, a different platform mix, and a different definition of success. That’s why organic and paid are planned together: organic builds trust and tells the story, paid makes sure the right people see it at the right frequency.
Real Client Success
Massachusetts Maritime Academy
- Paid Media, Social Media
Yankee Candle (Man Candle Collection)
- Public Relations, Social Media
REimagine Women’s Leadership Conference (Bay Path University)
- Digital Marketing, Social Media
ZOZIMUS’S boston social media SERVICES INCLUDE:
SOCIAL STRATEGY
Social strategy sets the goals, audiences, platforms, content pillars, and cadence that every post serves. Zozimus builds it from audience research, competitive analysis, and your business objectives, then documents it so the whole team, yours and ours, works from the same plan.
What you get: audience and competitor analysis, platform and format recommendations, content pillars and voice guide, posting cadence, KPI targets, and a quarterly strategy review.
CONTENT CREATION
Content creation is the production of the posts, videos, graphics, and copy a brand publishes. Zozimus strategists, designers, videographers, and copywriters build content calendars and produce every asset in your brand voice, with each piece tied to a goal in the strategy.
What you get: monthly content calendars, short-form video, static and carousel graphics, platform-native copy, and asset libraries you own.
COMMUNITY MANAGEMENT
Community management is the day-to-day work of replying to comments, direct messages, reviews, and mentions in your brand’s voice. Zozimus community managers monitor across platforms, escalate issues before they become problems, and turn active followers into advocates.
What you get: daily monitoring and response, escalation protocol, brand-voice response guide, and monthly sentiment summary.
SOCIAL LISTENING
Social listening is the tracking of conversations, trends, and sentiment about your brand, competitors, and category across platforms. Zozimus uses it to find content ideas, spot emerging issues early, and understand how your audience actually talks about the problem you solve.
What you get: brand and competitor mention tracking, trend and sentiment reports, and insights fed back into content and community management.
INFLUENCER MARKETING
Influencer marketing pairs a brand with creators whose audiences overlap with its customers. Zozimus identifies and vets creators, negotiates contracts, manages content production and disclosures, and reports on reach, engagement, and conversions so every partnership is measured.
What you get: creator sourcing and vetting, contract and usage-rights negotiation, content approval, FTC compliance, and performance reporting.
DATA & ANALYTICS
Social analytics measures what content, timing, and platforms are producing results against your goals. Zozimus reports through Sprout Social and Zozimus Predict, with content tagged by theme, format, and message so you can see which ideas perform, not just which posts.
What you get: monthly presentation-ready reports, tagged content analysis, cross-network comparison, paid and organic performance side by side, and a quarterly review with recommendations.
OUR SOCIAL MEDIA PARTNERS:
Platform best practices from our team
The Zozimus social team is a group of strategists, creators, and analysts who track platform updates, algorithm changes, and format trends as part of the job. They’ve written the following guides so clients and in-house teams can keep up too:
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“A post that doesn’t know what the PR team, the SEO team, and the paid team are doing is a post working alone.”
How Zozimus Predict improves social performance
Zozimus Predict is our proprietary data platform that forecasts which content, timing, and platform mix are most likely to perform for a given audience. It combines a client’s historical performance with cross-client and category trend data to recommend what to post, when, and where. We use it to plan content calendars, set paid budgets, and adjust strategy before results slip rather than after.
Alongside Predict, we report through Sprout Social, which lets clients see a single network in depth or compare all of them at once.
How does social media integrate with other marketing?
Social media at Zozimus is planned with SEO, performance marketing, PR, and brand strategy rather than run as a separate channel. In practice that means a product launch, a landing page push, or a PR moment gets a coordinated social plan with shared messaging, shared creative, and shared measurement, so each channel reinforces the others instead of competing for attention.
+Learn more about Zozimus Strategy, Creative, and Public Relations.
Social Media Agency FAQ
Zozimus has the deepest social media experience in higher education, medical device, hospitality, financial services, high-end construction, and CPG. Experience in regulated industries like healthcare and finance means we know what can and can’t be said on social and how to get content through compliance review.
Yes. Zozimus identifies and vets creators whose audiences match your customers, negotiates contracts and usage rights, manages content approval and FTC disclosure, and reports on reach, engagement, and conversions from each partnership.
A standard Zozimus retainer includes strategy upkeep, a monthly content calendar, content production, publishing and scheduling, community management during business hours, and a monthly performance report. Paid campaign management, influencer programs, and social listening are added based on goals.
Engagement and reach usually move within the first 30 to 60 days once a consistent cadence is in place. Follower growth and lead or conversion impact typically take 90 days or more, depending on whether paid amplification is part of the plan. We set 30, 60, and 90-day benchmarks at kickoff so progress is measured against a plan, not a feeling.
A BOSTON AGENCY WITH GLOBAL REACH
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BOSTON, MA