Challenge
Zozimus was tasked with expanding Shawmut’s profile and brand recognition across regional and national construction trades, particularly in the California and New York markets.
Strategy
Craftsmanship needs context. Successfully gaining visibility meant being able to show Shawmut as a cutting edge thought leader in the field of turning creative concepts into reality.
Solution
Working with Shawmut over the past seven years, Zozimus developed a proactive public relations strategy built around Shawmut’s continued success and expansion. The team’s efforts focused on generating awareness for signature, high-profile projects and positioning Shawmut as an industry expert within designated markets.
Zozimus worked with regional, business and trade media outlets to establish a thought leadership program that included promoting speaking engagements, securing executive profiles and hosting media tours.
Campaign Results
1,350+
media placements
550M
impressions
