WE’RE A DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED INFLUENCER MARKETING EXPERTISE
INFLUENCER MARKETING
We’ve entered a new era of marketing—one where traditional advertising alone often falls short in capturing the attention and trust of today’s audiences. In this landscape, influencer marketing has emerged as a powerful and highly effective strategy for brands seeking to foster genuine connections, build community, and boost awareness in a more relatable, human way.
Rather than broadcasting a one-size-fits-all message, influencer partnerships allow companies to tap into trusted voices who already have strong, engaged followings. These influencers—whether they’re lifestyle bloggers, industry experts, content creators, or local tastemakers—bring authenticity, credibility, and cultural relevance to the conversation. At Zozimus, we help brands harness this potential through thoughtful influencer strategies that are tailored to your goals, aligned with your values, and rooted in storytelling that resonates. Whether you’re aiming to reach Boston neighborhoods or national audiences, influencer marketing offers a meaningful way to inspire action and strengthen your brand’s presence in the communities that matter most.
“An influencer marketing campaign will clearly and authentically communicate a brand’s message to the influencer’s followers and fans.”
INFLUENCER MARKETING TO CAPTIVATE THE BOSTON MARKET
Despite what some may assume, influencer marketing is far more sophisticated than simply sending out free products in exchange for kind words. At its core, it’s a strategic, contract-based business relationship that—when managed effectively—offers brands powerful access to engaged audiences, as well as measurable ROI. But without the right guidance and a deep understanding of the influencer landscape, brands can easily fall into common traps, from poor content alignment to missed compliance standards.
In a city like Boston—home to a diverse mix of students, professionals, creators, and cultural tastemakers—the power of local influencer marketing is especially potent. Whether you’re launching a new fitness concept in the Seaport, promoting a restaurant in the South End, or building buzz for a biotech innovation in Kendall Square, collaborating with the right voices can unlock authentic visibility and lasting engagement.
At Zozimus, we approach influencer marketing with strategy, creativity, and integrity. We identify influencers whose audiences align with your brand’s values and who have cultivated genuine, trust-based communities. From micro-influencers in Boston’s vibrant neighborhoods to national names with niche expertise, we handle everything—from vetting and negotiation to creative briefing, content approval, and performance tracking. The result? Campaigns that do more than just create impressions—they spark conversations, inspire loyalty, and drive action within the audiences that matter most.
Real Client Success
Hood Baileys™ Coffee Creamers
- Public Relations
907 Main
- Public Relations
Big Night Live
- Public Relations
ZOZIMUS’S boston INFLUENCER MARKETING SERVICES INCLUDE:
IN-PERSON EVENTS
Zozimus specializes in in-person influencer marketing experiences that bring brands and creators together to spark real-time engagement and buzz. From curated launch events to immersive brand activations across Boston, we connect clients with the right influencers to amplify reach, generate authentic content, and create lasting impact both online and off.
GIFTING PRODUCT
Zozimus offers a strategic influencer gifting program that puts your products directly into the hands of curated creators who align with your brand values and audience. By pairing thoughtful packaging with compelling messaging, we help generate authentic content, build brand affinity, and spark organic buzz across social platforms.
SOCIAL MEDIA
Zozimus delivers full-service social media influencer marketing campaigns designed to amplify your brand’s voice across platforms like Instagram, TikTok, YouTube, and LinkedIn. From influencer identification and outreach to content strategy, execution, and analytics, we drive authentic engagement that turns followers into loyal customers.
SPONSORED CONTENT
Zozimus creates and manages sponsored content influencer campaigns that seamlessly integrate your brand’s message into engaging, high-quality posts across trusted creator channels. By aligning with influencers whose audiences mirror your target market, we ensure every collaboration drives visibility, credibility, and measurable results.
SPECIALIZED GIVEAWAYS
Zozimus designs and executes influencer-driven giveaways that spark excitement, boost brand visibility, and grow highly engaged audiences. By partnering with the right influencers and crafting irresistible offers, we help brands drive social traction, increase followers, and generate meaningful customer interactions.
COLLABORATIVE POSTS
Zozimus produces collaborative influencer posts that blend your brand’s story with authentic creator content to maximize reach and relevance across social platforms. By leveraging co-branded messaging and strategic cross-promotion, we help drive engagement, build trust, and amplify your presence within key communities.
At Zozimus, our award-winning public relations team is built on a foundation of meaningful, strategic relationships—both right here in Boston and across key national media markets. We don’t just pitch stories; we cultivate long-standing partnerships with journalists, editors, influencers, and media outlets that allow us to consistently deliver impactful coverage for our clients. These connections, combined with our deep industry expertise and creative storytelling, position our clients as thought leaders and trusted voices in their fields.
With teams based in Boston, we bring a unique blend of local insight and national reach. From launching groundbreaking products and orchestrating high-profile venue openings to driving B2B awareness, building thought leadership platforms, producing unforgettable experiential events, and leading strategic influencer campaigns, our PR specialists tailor every initiative to align with your brand goals. Whether you’re looking to break through in Boston’s competitive market or gain recognition on a national stage, Zozimus crafts and executes campaigns that spark conversation, build credibility, and drive lasting results.
+Learn more about Zozimus Strategy, Digital Marketing, and Creative.
Influencer Marketing FAQ
Because audiences trust people more than logos. Influencers create a bridge between your brand and the communities you want to reach. Done right, influencer marketing drives awareness, boosts credibility, and delivers ROI you can actually measure. At Zozimus, we don’t chase vanity metrics—we deliver real, trackable results.
We’ve built relationships with a wide range—from micro-influencers with highly engaged niche audiences to macro-influencers with massive followings. Each campaign is customized. Sometimes a handful of small but mighty creators make more impact than one big name. We help you strike the right balance.
With data, always. We track reach, impressions, engagement rates, click-throughs, conversions, and more. But we also go deeper—analyzing sentiment, comments, and share-of-voice. Success isn’t just a spike in likes; it’s measurable movement toward your business goals.
Timelines can vary. A one-off product launch might require 4–6 weeks from planning to execution, while a long-term ambassador program might unfold over several months. We’ll align with your internal deadlines and build a roadmap that works for you.
We blend creative spark with strategic precision. You won’t find a cookie-cutter campaign here. Our influencer marketing lives at the intersection of PR, digital strategy, and storytelling—and we approach every project like a true collaboration. We dream bigger, together.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
