WE’RE A DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED MEDIA TRAINING EXPERTISE
MEDIA TRAINING & EXECUTIVE POSITIONING
Overcoming the fear of interviews—whether for live television, podcasts, or press engagements—can feel daunting, especially in high-stakes or high-visibility situations. But the truth is, strong interview skills aren’t something you’re born with—they’re developed over time through preparation, practice, and expert guidance. Most successful spokespeople have honed their ability to respond thoughtfully, stay composed under pressure, and deliver clear, compelling messages through dedicated training.
At Zozimus, our media training sessions are designed to transform even the most anxious speakers into confident, media-ready voices for their brand. We take a highly personalized approach, tailoring each session to match the client’s goals, industry, and media landscape. Whether you’re preparing for a product launch interview, responding to a crisis, or delivering a keynote address, our training equips you with the tools to stay on message, steer the conversation, and engage your audience with credibility and clarity.
Led by a team of seasoned media professionals—including former journalists, producers, and communications strategists—our training covers everything from bridging techniques and body language to handling tough questions and navigating unexpected pivots. We simulate real-world scenarios, provide constructive feedback, and help clients develop strong narratives that not only answer the question, but reinforce the brand’s position and purpose. From public speaking polish to crisis communication preparedness, Zozimus gives you the confidence to own the moment and tell your story with impact.
Why Media TRAINING?
In today’s fast-paced media environment, it’s not unusual for journalists to throw curveball questions or steer an interview in an unexpected direction. Whether it’s a live broadcast, a print interview, or a podcast appearance, being caught off guard can easily derail your message and leave you feeling unprepared or misrepresented. That’s why media training is an essential tool—not just for executives and spokespeople, but for anyone representing a brand in the public eye.
At Zozimus, we prepare our clients to handle even the toughest questions with confidence, composure, and clarity. Through realistic interview simulations and personalized coaching, we help you learn how to stay on message, bridge back to your key points, and take control of the narrative no matter how the conversation unfolds. Our goal is to ensure that you’re never at the mercy of the interview, but instead using every opportunity to reinforce your brand, communicate your values, and connect authentically with your audience. Whether you’re addressing a challenging topic or navigating a high-profile appearance, our media training empowers you to deliver your message with authority—even when the questions take an unexpected turn.
Real Client Success
Hood Baileys™ Coffee Creamers
- Public Relations
907 Main
- Public Relations
Big Night Live
- Public Relations
Benefits of our media training program include:
Developing Key Relationships with the Media
When an interview goes well on both sides, it’s more likely that you will be invited back for future commentary or interviews. This helps to build meaningful relationships with the press, as they consider you their go-to in your area of expertise. Preparing in advance for interviews can help you build lasting relationships with reporters and producers, leading to many future earned media opportunities.
Identify and Communicate Key Messages
In a fifteen-minute interview, sometimes only one or two sentences will be attributed back to you. Learning how to strategically communicate your key message will help you be quoted more accurately and avoid those dreaded misquotes and mistakes. Additionally, by going through Zozimus’ media training sessions, you can anticipate tough questions ahead of time and map out your answers – helping you to appear (and feel) confident during the interview.
Adapt to Different Interview Formats
Print? Live Broadcast? Scrum? There are many different formats and mediums that an interview can take – and each one requires different strategies and best practices. During our media training program, we help to familiarize you with each format so that you can ace any interview.
OUR MEDIA TRAINING PROCESS
At Zozimus, we believe that effective media training isn’t one-size-fits-all—it’s a highly personalized process designed to reflect your brand’s voice, goals, and unique communication style. That’s why we work closely with each client to craft a tailored media training plan that fits their specific needs, whether you’re gearing up for a high-profile brand launch, fine-tuning your messaging, or preparing to navigate tough questions in a crisis scenario. Our goal is to ensure that you feel confident, composed, and in control—no matter the interview format or setting.
Our comprehensive media training programs are built to deliver real-world results and include:
Mock Interviews Across Platforms: We simulate a variety of interview formats—including live broadcast, radio, print, podcast, and panel settings—to help you become comfortable with different tones, time constraints, and audiences.
Message Refinement: We work with you to identify your core talking points and refine them into concise, compelling messages that align with your brand story and resonate with your target audience.
Crisis Communication Coaching: We provide strategic guidance on how to handle sensitive or high-stakes questions, helping you stay calm under pressure and respond with clarity and credibility during moments that matter most.
Executive Bios and Press Kit Development: Our team crafts polished bios, press kits, and background materials to ensure you’re fully prepared for media opportunities and that every piece of collateral reinforces your positioning.
With guidance from seasoned media professionals—many of whom have backgrounds as journalists and news producers—our training combines insider insight with practical application. Whether you’re speaking to the press for the first time or looking to sharpen your executive presence, Zozimus ensures you’re media-ready, message-driven, and prepared to lead with confidence.
At Zozimus, our award-winning public relations team brings meaningful relationships both in Boston and nationally that help drive awareness for our clients’ brands and products. With staff in Boston and New York our teams specialize in product launches, thought leadership programs, venue openings, B2B campaigns, experiential events and influencer marketing.
+Learn more about Zozimus Strategy, Digital Marketing, and Creative.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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BOSTON, MARS
