WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY
MEDIA TRAINING & EXECUTIVE POSITIONING
Conquering the fears of interviewing can be challenging. The good news is that interviewing is not an intrinsic quality that people are born with – most people have to sharpen these skills until they are comfortable with answering questions on a whim and thinking on their feet. At Zozimus, our media training sessions go in-depth with understanding how to speak and convey your message clearly and concisely. We tailor each session to our client’s needs to help them steer the narrative, keep the audience engaged, and keep the messaging on track. Covering all topics from crisis communications to public speaking, our media training team features former and current media professionals who understand what reporters and influencers are looking for from interview subjects.
Why Media TRAINING?
It’s not uncommon for journalists to put you on the spot and ask difficult questions or present a question that you hadn’t anticipated in an interview setting. Media training can prepare you for these unexpected twists and help you convey your message across any setting with confidence.
Benefits of our media training program include:
Developing Key Relationships with the Media
When an interview goes well on both sides, it’s more likely that you will be invited back for future commentary or interviews. This helps to build meaningful relationships with the press, as they consider you their go-to in your area of expertise. Preparing in advance for interviews can help you build lasting relationships with reporters and producers, leading to many future earned media opportunities.
Identify and Communicate Key Messages
In a fifteen-minute interview, sometimes only one or two sentences will be attributed back to you. Learning how to strategically communicate your key message will help you be quoted more accurately and avoid those dreaded misquotes and mistakes. Additionally, by going through Zozimus’ media training sessions, you can anticipate tough questions ahead of time and map out your answers – helping you to appear (and feel) confident during the interview.
Adapt to Different Interview Formats
Print? Live Broadcast? Scrum? There are many different formats and mediums that an interview can take – and each one requires different strategies and best practices. During our media training program, we help to familiarize you with each format so that you can ace any interview.
OUR PROCESS
At Zozimus, we work directly with each of our clients to individualize their media training plan to fit their best needs. Whether it’s preparing for a brand launch, or just tightening up talking points, we strategically prepare you for any interview or question that may come your way.
Our media training includes:
- Mock interviews in a variety of formats
- Identifying and helping refine key talking points and messaging
- Crisis management and navigating difficult questions
- Drafting executive bios and press kits
At Zozimus, our award-winning public relations team brings meaningful relationships both in Boston and nationally that help drive awareness for our clients’ brands and products. With staff in Boston and New York our teams specialize in product launches, thought leadership programs, venue openings, B2B campaigns, experiential events and influencer marketing.
+Learn more about Zozimus Strategy, Digital Marketing, and Creative.
Case Studies
Hood Baileys™ Coffee Creamers
- Public Relations
907 Main
- Public Relations
Big Night Live
- Public Relations
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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BOSTON, MARS
