WE’RE A DIGITAL MARKETING & PR AGENCY
SPECIALIZING IN BOSTON-BASED PR STRATEGY EXPERTISE
STRATEGY
At Zozimus, strategy is at the heart of everything we do—it’s the foundation that informs every public relations campaign we build. We don’t jump straight into tactics; instead, we begin by asking the right questions, conducting thorough research, and uncovering the insights that shape a meaningful, results-driven approach. From audience behavior to industry trends, we go beyond the surface to understand not just what’s happening in your space, but why it’s happening—and how your brand can lead the conversation.
Our PR strategy services are built to align with your business goals, differentiate your brand, and position you for long-term success. Whether we’re developing messaging frameworks, identifying media opportunities, or crafting integrated communications plans, we root every recommendation in data, cultural context, and a deep understanding of your audience. The result is a strategic roadmap that guides every touchpoint of your PR campaign—ensuring that every pitch, placement, and partnership ladders up to a clear, compelling narrative that drives awareness, engagement, and trust.
“We strive to understand the current environment of your marketplace, but also understand why it is happening. We believe in thorough research including understanding our partners and their offerings.”
BOSTON PR STRATEGIES TO CUT THROUGH THE NOISE
At Zozimus, we take a holistic, dream-driven approach to public relations—starting with a deep dive into your brand’s identity, goals, and audience to uncover the most effective strategies and tactics for success. We understand that every organization has unique PR objectives, whether it’s building brand awareness, enhancing reputation, promoting executive leadership, informing and activating a community, or cultivating lasting goodwill. No matter the goal, our team crafts campaigns that are tailored to your vision and aligned with your business outcomes.
Our public relations programs are thoughtfully designed to integrate the full spectrum of communications channels. From securing impactful placements through traditional media relations to driving visibility via influencer partnerships and thought leadership, we develop multifaceted campaigns that work across paid, earned, and owned media. Whether we’re amplifying your voice through compelling storytelling, positioning your leaders as industry experts, or fostering meaningful engagement with your audience, Zozimus delivers PR that doesn’t just make headlines—it makes a difference.
the zozimus approach
At Zozimus, no two campaigns are alike—because no two brands are the same. We take the time to truly understand your goals, your audience, and the unique challenges and opportunities within your industry. From there, we build a custom public relations roadmap that reflects your brand’s voice, values, and vision.
While the individual tactics—like influencer marketing, thought leadership, media relations, press releases, and executive positioning—may sound familiar, what sets Zozimus apart is the intentional strategy we develop at the outset. This upfront work is where the magic begins. We collaborate closely with you to uncover meaningful insights, align on objectives, and craft messaging that not only breaks through the noise but creates lasting impact. The result is a fully tailored campaign rooted in strategy, driven by storytelling, and built to help you achieve—and exceed—your goals.
Real Client Success
Hood Baileys™ Coffee Creamers
- Public Relations
907 Main
- Public Relations
Big Night Live
- Public Relations
BOSTON PR STRATEGY WITH RESULTS THAT MATTER
What’s the best way to get your story heard in a city as fast-moving and media-saturated as Boston? At Zozimus, our public relations team is made up of seasoned storytellers who specialize in cutting through the noise to get your message in front of the audiences that matter—from the innovation hubs of Kendall Square to the boardrooms of the Financial District and the lifestyle tastemakers in the South End.
We understand the complexities of Boston’s media landscape—where hyper-local outlets, influential institutions, and dynamic digital voices converge. That’s why every campaign we build starts with strategy. We dig deep to uncover what’s happening in your market—and more importantly, why it’s happening—so we can position your brand as a relevant and authoritative voice. By staying on top of emerging trends, regional nuances, and cultural conversations, we help clients not just follow the narrative, but lead it.
Through thoughtful research, stakeholder interviews, and a deep dive into your brand’s value proposition, we craft public relations strategies designed to elevate your presence in Greater Boston and beyond. Whether you’re looking to reach biotech executives in Cambridge, attract students across local universities, or influence policy conversations on Beacon Hill, Zozimus creates custom campaigns that resonate, break through, and drive measurable results.
At Zozimus, our award-winning public relations team brings meaningful relationships both in Boston and nationally that help drive awareness for our clients’ brands and products. With staff in Boston and New York our teams specialize in product launches, thought leadership programs, venue openings, B2B campaigns, experiential events and influencer marketing.
+Learn more about Zozimus Strategy, Digital Marketing, and Creative.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
