WE’RE BOSTON'S DIGITAL MARKETING & PR AGENCY
SeARCH ENGINE OPTIMIZATION
SEO is the foundational base of any digital marketing campaign. Report after report has shown that companies with a strong organic search strategy have a competitive advantage over their business rivals. The higher your website ranks and the more visible it is in search engine results, the more traffic your site will receive. We work to ensure your website achieves top rankings in search engine result pages.
We make sure your website is there when and where customers are already looking for information. We have the experience and skill to optimize your website, drive qualified leads, and increase sales using SEO as Boston’s top marketing agency.
Let our talented experts ignite
your SEO.
OUR APPROACH TO BOSTON OPTIMIZED SEO
At Zozimus, we believe that a strong SEO foundation starts with a customized technical audit. Zozimus uses proprietary crawling technology to search through your website looking for technical issues that could inhibit the search engines from indexing or ranking your content.
To complement the technical audit, we utilize a variety of tools to analyze what tactics your Boston competitors use to improve their positioning online and what are the most valuable keywords/topics that they are targeting.
Google algorithm has moved its emphasis away from keywords and towards topics. Our conversations with clients has shifted from what keywords to sprinkle throughout your article to what key topics should you write about? Instead of keyword density (how many times to mention a term) we concentrate on topic depth.
We combine the competitive data with AI-powered research to help you find your best content opportunities, prioritize them, and surgically execute against them.
Building on the keyword research work, we conduct a content audit. A content audit is the cornerstone of content strategy, which governs content marketing. A content audit can help you understand which content prompts people to engage with your brand, which content leads them to buy or donate, which content keeps them loyal – in short, which content is performing well (and which isn’t). We use AI-powered content research and intelligence so that we can develop the best content that matches the user intent.
These audit, research and strategies allow us to develop a roadmap for success for our client
Real Client Success
Procept
- Paid Media, Search Engine Optimization, Social Media
Independent Pet Partners
- Digital Marketing
Bryant University
- Creative, Digital Marketing
ZOZIMUS’S boston SEO SERVICES INCLUDE:
TECHNICAL WEBSITE AUDIT
A technical website audit is a foundational SEO service that identifies issues impacting a website’s ability to rank and perform effectively in search engines. At Zozimus, our audits go beyond surface-level checks, diving deep into site architecture, crawlability, indexation, and performance metrics to unlock new opportunities for organic growth and ensure your digital presence is built for both users and algorithms.
CONTENT AUDIT
A content audit SEO service evaluates the performance, relevance, and optimization of all existing website content to uncover gaps, eliminate redundancies, and enhance visibility in search results. At Zozimus, we blend data-driven insights with strategic storytelling to refine your content ecosystem—ensuring every page aligns with user intent and drives measurable results.
COMPETITOR AUDIT
A competitor audit SEO service analyzes the digital strategies, keyword rankings, backlink profiles, and content performance of your top industry rivals. At Zozimus, we turn competitive insights into actionable opportunities—empowering your brand to outpace the competition and capture greater search visibility.
KEYWORD RESEARCH
Keyword research is the cornerstone of effective SEO, uncovering the terms your audience is actively searching for to guide content and strategy. At Zozimus, we harness advanced tools and human insight to identify high-value, intent-driven keywords that fuel organic growth and connect your brand to the right customers.
CONTENT DEVELOPMENT
Content development for SEO involves creating strategically crafted, keyword-optimized assets that engage users and improve search engine rankings. At Zozimus, we fuse creative storytelling with data-backed strategy to produce compelling content that drives traffic, builds authority, and turns clicks into conversions.
PAGE SPEED ANALYSIS
Page speed analysis is a critical SEO service that evaluates how quickly your website loads and identifies technical barriers that may hinder user experience and search rankings. At Zozimus, we diagnose and optimize performance bottlenecks to ensure your site loads seamlessly across devices—boosting engagement, retention, and visibility.
”Our POV is that keyword rankings should not be the principal KPI of a successful SEO strategy.”
HOW DO WE MEASURE THE SUCCESS OF OUR SEO EFFORTS?
We don’t consider keyword rankings to be a top Key Performance Indicator (KPI) for SEO. This is a very different approach for most agencies who think that keyword rankings are the best leading indicator of the success of an SEO program.
Our POV is that keyword rankings should not be the principal KPI of a successful SEO strategy. If a keyword ranks number one on Google and does not drive traffic, leads, and conversions would it be considered a success? We don’t believe so.
How do we measure the success of our SEO efforts at Zozimus? Here are the five metrics we use:
- Conversions
- Organic Search Traffic
- Growth in Organic Traffic
- Revenue per visitor
- Expected traffic per page
HOW DOES SEO INTEGRATE WITH OTHER DIGITAL MARKETING EFFORTS?
Our most successful SEO engagements are ones where SEO is part of an overall marketing campaign. For example, our PPC (link) and SEO teams meet monthly to share data. Some of the tactics that have come out of these meetings include:
- Building out content for high performing paid keyword in order to rank well for these organically
- Using Responsive search ads to test out meta tags before adding them to pages
Our SEO team also meets with our organic search team on a regular basis to share data. Some of the came out of these meetings include:
- High engagement content themes or topics on social media that could be turned into website content
- List of questions that are being asked on social media that can be answered via a blog post or updated website content
- Technical Website Audit
- Page Speed Analysis
- Content Audit
- Competitor Audit
- Keyword Research
- Content Development
+Learn more about Zozimus Strategy, Creative, and Public Relations.
SEO FAQ
Our clients span a range of industries, but we’ve seen especially strong results in higher education, medical devices, hospitality, financial services, high-end construction, and CPG. Our experience in these verticals means we understand the nuanced search behavior of your audience and how to craft content that both ranks and resonates.
SEO isn’t instant—it’s a long game with exponential payoff. Typically, clients begin to see movement within 60–90 days, with more significant gains in 3–6 months. The timeline can vary depending on your industry competitiveness, existing site health, and the scope of the engagement. But rest assured, we’re in it with you for the long haul—and we’ll guide you at every step.
All the time! We see ourselves as an extension of your internal team. Whether you need full SEO ownership or partnership support to complement your current efforts, we collaborate closely to align on content calendars, reporting, and brand voice. It’s not just about ranking—it’s about integration.
We don’t chase algorithms—we anticipate them. At Zozimus, we fuse imaginative thinking with analytical rigor. You won’t find cookie-cutter SEO here. Instead, you’ll get tailored strategies, collaborative energy, and a team that’s as invested in your growth as you are. From first audit to top ranking, we dream bigger—and smarter—together.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
