WE’RE BOSTON'S DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED SEO EXPERTISE
SeARCH ENGINE OPTIMIZATION
At Zozimus, we are proud to be an award winning Boston SEO Agency. We have a proven track record helping our clients generate tens of millions of dollars through Search Engine Optimization campaigns.
We believe that SEO is the foundational base of any digital marketing campaign. Report after report shows that brands with a strong organic search strategy have a competitive advantage over their business rivals. When your website ranks higher and you’re more visible in search engine results, the more qualified traffic your site will receive. Our team works to ensure your website achieves top rankings in search engine result pages.
Our goal is to optimize your website so you’re there when customers are already looking for what you provide. We have the experience and skill to optimize your website, drive qualified leads, and increase sales as Boston’s top SEO agency.
Let our talented experts work our magic on your SEO campaigns.
Let our talented experts work their
magic on your SEO.
OUR APPROACH TO BOSTON OPTIMIZED SEO
At Zozimus, we believe that a strong SEO foundation starts with a customized technical audit. Zozimus uses proprietary crawling technology to search through your website looking for technical issues that could inhibit the search engines from indexing or ranking your content.
To complement the technical audit, we utilize a variety of tools to analyze what tactics your Boston competitors use to improve their positioning online and what are the most valuable keywords/topics that they are targeting.
Search engine algorithms have moved their emphasis away from keywords and towards topics. Our conversations with clients have shifted from what keywords to sprinkle throughout your article, instead to what key topics should you be highlighting. Instead of keyword density (how many times to mention a term) we concentrate on topic depth.
We then combine competitive data with AI-powered research to help you find your best content opportunities, prioritize them, and strategically execute against them.
Building on keyword research, we then conduct a content audit. A content audit is the cornerstone of content strategy, which governs content marketing. A content audit can help you understand which content prompts people to engage with your brand, which content leads them to buy or donate and which content keeps them loyal. In short, which content is performing well (and which isn’t). We use AI-powered content research and intelligence so that we can develop the best content that matches the user intent.
These audit, research and strategies allow us to develop a roadmap for success and real results for our clients.
Real Client Success
Northeast Bank
- Paid Media, Search Engine Optimization
Procept
- Paid Media, Search Engine Optimization, Social Media
Independent Pet Partners
- Digital Marketing, Search Engine Optimization
ZOZIMUS’S boston SEO SERVICES INCLUDE:
TECHNICAL SEO
A technical website audit allows us to identify issues impacting your website’s ability to rank and perform effectively in search engines. At Zozimus, our audits go beyond surface-level checks. We dive deep into site architecture, crawlability, indexation, and performance metrics. Allowing us to unlock new opportunities for organic growth and ensure your digital presence is built for both users and algorithms.
CONTENT AUDIT
A content audit evaluates the performance, relevance, and optimization of all existing website content. We use this SEO audit strategy to uncover gaps, eliminate redundancies, and enhance visibility in search results. At Zozimus, we blend data-driven insights with strategic storytelling to refine your content ecosystem—ensuring every page aligns with user intent and drives measurable results.
COMPETITOR AUDIT
Our competitor audit allows us to analyze the digital strategies, keyword rankings, backlink profiles, and content performances of your top industry rivals. At Zozimus, our search engine optimization experts turn competitive insights into actionable opportunities—empowering your brand to outpace the competition and capture greater search visibility.
KEYWORD RESEARCH
Our SEO keyword strategy is centered around optimizing your content for search intent. At Zozimus, we harness advanced tools like Google Keyword Planner and human insight to identify high-value, intent-driven keywords that fuel organic growth and connect your brand to the right customers.
CONTENT DEVELOPMENT
Content creation for SEO strategies is essential to creating strategically crafted, keyword-optimized assets that engage users and improve search engine rankings. To achieve this, our Boston SEO agency experts fuse creative storytelling with data-backed strategy to produce compelling content that drives traffic, builds authority, and turns clicks into conversions.
GENERATIVE ENGINE OPTIMIZATION
Search is changing. For years, Zozimus has been one of the leading Boston SEO agencies. But as artificial intelligence (AI) continues to advance, a new era of search is emerging—one that’s faster, smarter, and more intuitive. Enter Generative Engine Optimization (GEO), the next evolution of search technology.
LOCAL SEARCH
Our Boston Local SEO services are designed to optimize your local business’ online presence. We conduct keyword research, claim and optimize your Google My Business (GMB) listings, all to help your business show up in local search results. Our local SEO strategies allow us to attract more customers who are ready to make a purchase.
E-COMMERCE SEO
At Zozimus, our E-commerce SEO services are thoughtfully tailored to elevate the visibility, ranking, and organic traffic of online stores in a fiercely competitive digital landscape. We seamlessly integrate proven SEO strategies with data-driven pay-per-click insights to ensure your product and category pages are optimized not just for search engines, but for real customers ready to convert.
“Our POV is that keyword rankings should not be the principal KPI of a successful SEO strategy. Instead, we focus on business metrics that drive your organization’s success.”
HOW DO WE MEASURE THE SUCCESS OF OUR SEO EFFORTS?
We don’t consider keyword rankings to be a top Key Performance Indicator (KPI) for SEO. This is a very different approach for most agencies who think that keyword rankings are the best leading indicator of SEO success.
Our POV is that keyword rankings should not be the principal KPI of a successful SEO strategy. If a keyword ranks number one on Google and does not drive traffic, leads, and conversions would it be considered a success? We don’t believe so.
How do we measure the success of our SEO efforts at Zozimus? Here are the five metrics we use:
- Conversions
- Organic Search Traffic
- Growth in Organic Traffic
- Revenue per visitor
- Expected traffic per page
HOW DOES SEO INTEGRATE WITH OTHER DIGITAL MARKETING EFFORTS?
Our most successful SEO engagements are ones where SEO is part of an overall digital marketing campaign. For example, our PPC and SEO teams meet monthly to share data. Some of the tactics that have come out of these meetings include:
- Building out content for high performing paid keyword in order to rank organically
- Using responsive search ads to test out meta tags before adding them to pages
Our SEO team also meets with our organic social media team on a regular basis to share data. Some ideas that the came out of these meetings include:
- High engagement content themes or topics on social media that could be turned into website content
- List of questions that are being asked on social media that can be answered via a blog post or updated website content
+Learn more about Zozimus Strategy, Creative, and Public Relations.
SEO FAQ
Our clients span a range of industries, but we’ve seen especially strong results in higher education, medical devices, hospitality, financial services, high-end construction, and CPG. Our experience in these verticals means we understand the nuanced search behavior of your audience and how to craft content that both ranks and resonates.
SEO isn’t instant—it’s a long game with exponential payoff. Typically, clients begin to see movement within 60–90 days, with more significant gains in 3–6 months. The timeline can vary depending on your industry competitiveness, existing site health, and the scope of the engagement. But rest assured, we’re in it with you for the long haul—and we’ll guide you at every step.
All the time! We see ourselves as an extension of your internal team. Whether you need full SEO ownership or partnership support to complement your current efforts, we collaborate closely to align on content calendars, reporting, and brand voice. It’s not just about ranking—it’s about integration.
We don’t chase algorithms—we anticipate them. At Zozimus, we fuse imaginative thinking with analytical rigor. You won’t find cookie-cutter SEO here. Instead, you’ll get tailored strategies, collaborative energy, and a team that’s as invested in your growth as you are. From first audit to top ranking, we dream bigger—and smarter—together.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
