WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY
SeARCH ENGINE OPTIMIZATION
SEO is the foundational base of any digital marketing campaign. Report after report has shown that companies with a strong organic search strategy have a competitive advantage over their business rivals. The higher your website ranks and the more visible it is in search engine results, the more traffic your site will receive. We work to ensure your website achieves top rankings in search engine result pages.
We make sure your website is there when and where customers are already looking for information. We have the experience and skill to optimize your website, drive qualified leads, and increase sales using SEO.
Let our talented experts ignite
your SEO.
OUR APPROACH TO SEO
At Zozimus, we believe that a strong SEO foundation starts with a customized technical audit. Zozimus uses proprietary crawling technology to search through your website looking for technical issues that could inhibit the search engines from indexing or ranking your content.
To complement the technical audit, we utilize a variety of tools to analyze what tactics your competitors use to improve their positioning online and what are the most valuable keywords/topics that they are targeting.
Google algorithm has moved its emphasis away from keywords and towards topics. Our conversations with clients has shifted from what keywords to sprinkle throughout your article to what key topics should you write about? Instead of keyword density (how many times to mention a term) we concentrate on topic depth.
We combine the competitive data with AI-powered research to help you find your best content opportunities, prioritize them, and surgically execute against them.
Building on the keyword research work, we conduct a content audit. A content audit is the cornerstone of content strategy, which governs content marketing. A content audit can help you understand which content prompts people to engage with your brand, which content leads them to buy or donate, which content keeps them loyal – in short, which content is performing well (and which isn’t). We use AI-powered content research and intelligence so that we can develop the best content that matches the user intent.
These audit, research and strategies allow us to develop a roadmap for success for our client
”Our POV is that keyword rankings should not be the principal KPI of a successful SEO strategy.”
HOW DO WE MEASURE THE SUCCESS OF OUR SEO EFFORTS?
We don’t consider keyword rankings to be a top Key Performance Indicator (KPI) for SEO. This is a very different approach for most agencies who think that keyword rankings are the best leading indicator of the success of an SEO program.
Our POV is that keyword rankings should not be the principal KPI of a successful SEO strategy. If a keyword ranks number one on Google and does not drive traffic, leads, and conversions would it be considered a success? We don’t believe so.
How do we measure the success of our SEO efforts at Zozimus? Here are the five metrics we use:
- Conversions
- Organic Search Traffic
- Growth in Organic Traffic
- Revenue per visitor
- Expected traffic per page
We wrote a blog post on the subject of how we measure the success of our SEO efforts that explain in more detail these five metrics.
HOW DOES SEO INTEGRATE WITH OTHER DIGITAL MARKETING EFFORTS?
Our most successful SEO engagements are ones where SEO is part of an overall marketing campaign. For example, our PPC (link) and SEO teams meet monthly to share data. Some of the tactics that have come out of these meetings include:
- Building out content for high performing paid keyword in order to rank well for these organically
- Using Responsive search ads (https://zozimus.com/responsive-search-ads/) to test out meta tags before adding them to pages
Our SEO team also meets with our organic search team on a regular basis to share data. Some of the came out of these meetings include:
- High engagement content themes or topics on social media that could be turned into website content
- List of questions that are being asked on social media that can be answered via a blog post or updated website content
ZOZIMUS’S SEO SERVICES INCLUDE:
- Technical Website Audit
- Page Speed Analysis
- Content Audit
- Competitor Audit
- Keyword Research
- Content Development
+Learn more about Zozimus Strategy, Creative, and Public Relations.
Case Studies
Massachusetts Maritime Academy
- Paid Media, Social Media
REimagine Women’s Leadership Conference (Bay Path University)
- Digital Marketing, Social Media
Procept
- Paid Media, Search Engine Optimization, Social Media
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
