Challenge
While AstraZeneca, a global biopharmaceutical company, has no problem developing and manufacturing breakthrough medicines, they needed help to rapidly secure top talent globally in a highly competitive and growing industry.
Solution
To reach active and passive job seekers, Zozimus executed the following tactics:
- Developed and implemented a targeted paid advertising strategy with customized ad copy for PPC and social advertising, display ad remarketing, and optimization of landing pages.
- Produced engaging, shareable content daily on Facebook, LinkedIn, Instagram, Pinterest, and Twitter.
- Executed a community management strategy that engaged followers and thought leaders.
Copy for pay-per-click and social advertising, display ad remarketing and optimization of landing pages
