A Massachusetts-based cannabis delivery service approached Zozimus to enhance its online visibility and drive more traffic and online orders. Given the strict advertising restrictions on cannabis businesses, organic search was the primary digital channel for growth. However, the client was struggling to gain traction in this highly competitive market.
Challenges
One of the major challenges was incorrect keyword targeting. The website was optimized for “Marijuana delivery,” which was not generating significant traffic or conversions. More effective terms such as “weed delivery ” and “weed delivery near me” were being overlooked.
Another challenge was the lack of a cohesive content strategy. While the site had locally focused content, it was generic and did not follow a structured internal linking strategy that could enhance user experience and search engine optimization (SEO).
Zozimus’s Approach - Technical Audit
The first step was conducting a comprehensive technical SEO audit to identify issues preventing search engines from properly crawling, indexing, and ranking the site. This audit revealed the two critical issues mentioned above.
Keyword Strategy Overhaul
We refined the keyword strategy by shifting focus to high-intent search terms like “weed delivery near me” and location-specific queries. This adjustment led to significant improvements in keyword rankings, website traffic, and online orders.
Content Strategy Revamp
We developed a robust, overarching content strategy to make the local pages more aligned with the revised keyword focus. Each local page was rewritten to enhance engagement and relevance. Additionally, we implemented an internal linking strategy, connecting related pages to improve navigation and SEO performance.
Results - Keyword Rankings Growth
Month | Total Rankings | Top 3 | Rank 4-10 | Rank 11-20 | Rank 21-50 |
March 2024 | 38 | 0 | 2 | 5 | 5 |
June 2025 | 240 | 8 | 18 | 19 | 114 |
Results - Organic Traffic Growth
Month | Organic Website Traffic |
March 2024 | 48 |
June 2025 | 704 |
Through strategic SEO enhancements, Zozimus successfully transformed the client’s organic search performance. By addressing keyword strategy gaps, implementing a structured content strategy, and optimizing technical SEO elements, the cannabis delivery service saw exponential growth in search rankings and website traffic. This case study demonstrates how a well-executed organic search strategy can drive real business results, even in highly regulated industries like cannabis.
Need to improve your online presence in a competitive industry? Contact Zozimus today to explore how we can help you achieve similar results!
BOSTON, MARS
