Department Spotlight: Creative
September 20, 2022
In our next installment in our ‘Zoz in the Spotlight’ blog series, Creative Director, David Hwang, provides a background and analysis of our creative department.
WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY
LET’S LEARN TOGETHER
The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
Design Tools for Print and Web
February 4, 2022
I left a career in the print world to join the agency’s branding creative team. I was nervous. Could I hack it? I knew my
Please Don’t Use “User Experience” as a Catch-All Phrase
February 4, 2022
User Experience is an interdisciplinary field, not an omniscient one. If you’re curious about UX, this piece may be up your alley. Read on to
The Faintest Ink is Better Than the Best Memory
February 4, 2022
If you’ve ever watched Mad Men, you might remember the scene where Paul gets really drunk and forgets his ‘big’ idea. By the time his
And the Winner is…
February 4, 2022
At the start of a branding and identity assignment I am often asked by our clients which corporate logos I “admire” or think are “the
4 Event Marketing Lessons from Brands at Music Festivals
February 4, 2022
4 Event Marketing Lessons from Brands at Music Festivals Music festival season is in full swing for 2014 — it seems like we wake up
Social Activation: Why Your Brand Needs to Aim Beyond ‘Likes’
February 4, 2022
Social Activation: Why Your Brand Needs to Aim Beyond ‘Likes’ So you’ve succeeded in cultivating a large social media following – now what? Most businesses
Real-Time Marketing During the Government Shutdown
February 4, 2022
Real-Time Marketing During the Government Shutdown Certain brands have been known to capitalize on timely situations, whether good or bad, in order to gain exposure
When Ads Cross the Line and the Impact on PR
February 4, 2022
In the past few years, mass ads have definitely taken an edgier turn. In an effort to break through advertising noise, many companies have rolled
