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It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so
Learn MoreThe debate over which social media initiative – reach or engagement – reigns supreme when it comes to brands has been discussed at length. Why the lack of consensus over a “correct” answer? We believe it’s because each metric represents a different type of information working towards different goals. One of the very first things we
Learn MoreI left a career in the print world to join the agency’s branding creative team. I was nervous. Could I hack it? I knew my role would be changing, and I would be focusing on more digital projects. After a few months, I quickly realized how similar web design is to print design. Trained as
Learn MoreUser Experience is an interdisciplinary field, not an omniscient one. If you’re curious about UX, this piece may be up your alley. Read on to start learning about UX, what UX designers do, and an example of our UX process. UX Designers – Occasionally Misunderstood as Swiss Army Knives On a fairly regular basis, people
Learn MoreThe Faintest Ink is Better Than The Best Memory If you’ve ever watched Mad Men, you might remember the scene where Paul gets really drunk and forgets his ‘big’ idea. By the time his meeting rolls around, he has nothing. Later, he regretted not writing his idea down saying, “The faintest ink is better than
Learn MoreAnd the Winner is… At the start of a branding and identity assignment I am often asked by our clients which corporate logos I “admire” or think are “the best”. My answers invariably give them a start, but they soon see how these examples can serve as strategic inspiration for their own brand building work.
Learn MoreMusic festival season is in full swing for 2014 — it seems like we wake up to a new lineup announcement every other day. From festivals in the heart of the city to three-day campouts in the middle of nowhere, these high-profile events lure in the biggest musical acts and thousands upon thousands of millennials.
Learn MoreSo you’ve succeeded in cultivating a large social media following – now what? Most businesses today have made the investment in social media, but how much have you invested in your following? Building a social presence alone will not separate you from the haystack of other businesses like yours in the social sphere. Even consistently
Learn MoreCertain brands have been known to capitalize on timely situations, whether good or bad, in order to gain exposure for themselves. Arguably the most notable brand to do this was Oreo, who famously tweeted its “You Can Still Dunk in the Dark” real-time response to the 2013 Super Bowl blackout. Since then, the tweet has been
Learn MoreIn the past few years, mass advertising has definitely taken an edgier turn. In an effort to break through advertising noise, many companies have rolled out controversial campaigns that have garnered media attention, but have also raised a few eyebrows. As PepsiCo, Ford, and General Motors recently demonstrated, it is possible to push the envelope
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