In the competitive world of digital advertising, few tactics generate as much conversation as conquesting through Google Ads. Conquesting involves bidding on a competitor’s branded
The search engine landscape is about to experience a seismic shift with the introduction of ChatGPT. Microsoft’s announcement that it will be integrating this technology
It’s no secret that the medical device industry is a competitive world. With so many companies constantly innovating new devices, it can be tough to
A high-performing paid search marketing strategy is essential for a strong, successful, integrated marketing campaign. At Zozimus, we believe that every media buying campaign should
In our next installment in our ‘Zoz in the Spotlight’ blog series, EVP Digital Marketing & Analytics, David Wilson, provides a background and analysis of
Executive VP of Digital Marketing and Analytics, David Wilson provides insights into Performance Max campaigns and how our team at Zozimus has optimized this campaign
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights into the new
TV Is Amazing For Branding. There are few branding opportunities like TV: a family gathered about the living room, watching their favorite show, attention focused
How did we do it? With the largest coordinated store opening launch in pet history. Our client, Independent Pet Partners (IPP), had just acquired six,
Our EVP of Performance Marketing and Analytics, David Wilson, was recently featured on “The B2B Beat” where he discussed the current B2B landscape, what strategies
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