Is 2022 The Year You Move Your Traditional TV Advertising Dollars To Connected TV?
TV Is Amazing For Branding. There are few branding opportunities like TV: a family gathered about the living room, watching their
How We Turned Pet Stores Into Must Visit Locations For Pet Owners
How did we do it? With the largest coordinated store opening launch in pet history. Our client, Independent Pet Partners (IPP), had
B2B Strategies and Tactics
Our EVP of Performance Marketing and Analytics, David Wilson, was recently featured on “The B2B Beat” where he discussed the
How To Use Geofencing To Boost Your Marketing Performance
Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At
Google Display Network Quality Score
What Is Quality Score? Anyone who is familiar with Google Ads has surely heard the term “Quality Score.” To refresh your
Seeing Through Consumers’ Eyes: Online Advertising and Eye Tracking
Seeing Through Consumers’ Eyes: Online Advertising and Eye Tracking In today’s marketing landscape, the window of opportunity for an advertisement is
How to Optimize your Google Knowledge Graph
With Google’s removal of paid advertisements on the right hand rail, they have increased the importance of Knowledge Graphs in
My Summer at 451: An Intern’s Inside View
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Informational Search Queries Take the Cake, or Pie
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Tips for a Successful Tablet Marketing Strategy
Tips for a Successful Tablet Marketing Strategy This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications