The Power of Geotargeting for Medical Device Companies
November 2, 2022
It’s no secret that the medical device industry is a competitive world. With so many companies constantly innovating new devices, it can be tough to
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The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
Marketing Brand Awareness: Direct vs Programmatic Media Buying
September 14, 2022
A high-performing paid search marketing strategy is essential for a strong, successful, integrated marketing campaign. At Zozimus, we believe that every media buying campaign should
Department Highlight: Digital Marketing
September 13, 2022
In our next installment in our ‘Zoz in the Spotlight’ blog series, EVP Digital Marketing & Analytics, David Wilson, provides a background and analysis of
Using Performance Max to Decrease Cost per Conversions
July 25, 2022
Executive VP of Digital Marketing and Analytics, David Wilson provides insights into Performance Max campaigns and how our team at Zozimus has optimized this campaign
SEO Marketing Strategies for Higher Education
July 6, 2022
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights into the new
Is 2022 The Year You Move Your Traditional TV Advertising Dollars To Connected TV?
March 17, 2022
TV Is Amazing For Branding. There are few branding opportunities like TV: a family gathered about the living room, watching their favorite show, attention focused
How We Turned Pet Stores Into Must Visit Locations For Pet Owners
February 14, 2022
How did we do it? With the largest coordinated store opening launch in pet history. Our client, Independent Pet Partners (IPP), had just acquired six,
B2B Strategies and Tactics
February 8, 2022
Our EVP of Performance Marketing and Analytics, David Wilson, was recently featured on “The B2B Beat” where he discussed the current B2B landscape, what strategies
How To Use Geofencing To Boost Your Marketing Performance
February 6, 2022
Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing
Google Display Network Quality Score
February 4, 2022
What Is Quality Score? Anyone who is familiar with Google Ads has surely heard the term “Quality Score.” To refresh your memories, the Quality Score
