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Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was surprised to find that so many companies are still using keyword rankings as the main measure of SEO success. Here at Zozimus, we don’t consider keyword rankings a top Key Performance
Learn MoreTV Is Amazing For Branding. There are few branding opportunities like TV: a family gathered about the living room, watching their favorite show, attention focused on the screen. A commercial break comes on and you deliver the perfect brand message in all its audio visual glory to your rapt audience. OK, maybe between second screening,
Learn MoreOur EVP of Performance Marketing and Analytics, David Wilson, was recently featured on “The B2B Beat” where he discussed the current B2B landscape, what strategies work today, and how Zozimus partners with B2B ABM technology provider AdDaptive Intelligence.
Learn MoreIn a perfect world, you would mix and match hundreds of ad headlines and descriptions, until you finally come up with the perfect combination. A combination that would surely capture the attention of customers. But let’s be real, no one has time for that and Google knows it. That’s where responsive search ads come into
Learn MoreWhat Is Quality Score? Anyone who is familiar with Google Ads has surely heard the term “Quality Score.” To refresh your memories, the Quality Score (QS) is a number that Google assigns to your ads based on the quality of the keywords, ad copy, and landing page in the context of the search queries that
Learn MoreHow did we do it? With the largest coordinated store opening launch in pet history. Our client, Independent Pet Partners (IPP), had just acquired six, well-known independent pet retailers on the East Coast and were combining them under one new brand called, Loyal Companion. They needed our help to drive in-store traffic and brand lift
Learn MoreGeofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing to help our clients deliver specific advertisements based on the target audience’s exact location. Click here to read how we applied this to lower the cost per patient by 29% for
Learn MoreIn today’s marketing landscape, the window of opportunity for an advertisement is extremely brief. Many consumers actively tune out ads as soon as they recognize them. This holds true for television, print, and the Internet. According to several studies, the average consumer is inundated with up to 5,000 advertisements per day. It is unmanageable for any
Learn MoreWith Google’s removal of paid advertisements on the right hand rail, they have increased the importance of Knowledge Graphs in the SERPs. Knowledge Graphs are the billboard-like area of information displayed on the right side of Google SERPs. For example, here is Nike’s Knowledge Graph: Knowledge Graphs will appear for a variety of search queries,
Learn More451 degrees Fahrenheit is the temperature at which paper ignites. That’s what we were told on the first day of my internship this summer at 451 Marketing. Reflecting upon the past three months, though, I realized that 451 Marketing didn’t just spark my passion for digital marketing and SEO. It fueled it. I arrived at the office
Learn MoreThere is so much we can learn about a user by the way they search: hobbies, demographic, income range, gender, habits, age and health, just to name a few. For e-commerce, one very important factor we use search behavior to determine is where the user is in the buying cycle. So, what are search queries
Learn MoreThis past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in the U.S
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