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How To Use Geofencing To Boost Your Marketing Performance

Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing to help our clients deliver specific advertisements based on the target audience’s exact location. Click here to read how we applied this to lower the cost per patient by 29% for

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How To Use Geofencing To Boost Your Marketing Performance

Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing to help our clients deliver specific advertisements based on the target audience’s exact location. Click here to read how we applied this to lower the cost per patient by 29% for

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Seeing Through Consumers’ Eyes: Online Advertising and Eye Tracking

In today’s marketing landscape, the window of opportunity for an advertisement is extremely brief. Many consumers actively tune out ads as soon as they recognize them. This holds true for television, print, and the Internet. According to several studies, the average consumer is inundated with up to 5,000 advertisements per day. It is unmanageable for any

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How to Optimize your Google Knowledge Graph

With Google’s removal of paid advertisements on the right hand rail, they have increased the importance of Knowledge Graphs in the SERPs. Knowledge Graphs are the billboard-like area of information displayed on the right side of Google SERPs. For example, here is Nike’s Knowledge Graph: Knowledge Graphs will appear for a variety of search queries,

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My Summer at 451: An Intern’s Inside View

451 degrees Fahrenheit is the temperature at which paper ignites. That’s what we were told on the first day of my internship this summer at 451 Marketing. Reflecting upon the past three months, though, I realized that 451 Marketing didn’t just spark my passion for digital marketing and SEO. It fueled it. I arrived at the office

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Informational Search Queries Take the Cake, or Pie

There is so much we can learn about a user by the way they search: hobbies, demographic, income range, gender, habits, age and health, just to name a few. For e-commerce, one very important factor we use search behavior to determine is where the user is in the buying cycle. So, what are search queries

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Tips for a Successful Tablet Marketing Strategy

This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in the U.S

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