A high-performing paid search marketing strategy is essential for a strong, successful, integrated marketing campaign. At Zozimus, we believe that every media buying campaign should
In our next installment in our ‘Zoz in the Spotlight’ blog series, EVP Digital Marketing & Analytics, David Wilson, provides a background and analysis of
Executive VP of Digital Marketing and Analytics, David Wilson provides insights into Performance Max campaigns and how our team at Zozimus has optimized this campaign
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights into the new
TV Is Amazing For Branding. There are few branding opportunities like TV: a family gathered about the living room, watching their favorite show, attention focused
How did we do it? With the largest coordinated store opening launch in pet history. Our client, Independent Pet Partners (IPP), had just acquired six,
Our EVP of Performance Marketing and Analytics, David Wilson, was recently featured on “The B2B Beat” where he discussed the current B2B landscape, what strategies
Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing
What Is Quality Score? Anyone who is familiar with Google Ads has surely heard the term “Quality Score.” To refresh your memories, the Quality Score
Seeing Through Consumers’ Eyes: Online Advertising and Eye Tracking In today’s marketing landscape, the window of opportunity for an advertisement is extremely brief. Many consumers
Department Spotlight: Creative
Marketing Brand Awareness: Direct vs Programmatic Media Buying
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