Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing
What Is Quality Score? Anyone who is familiar with Google Ads has surely heard the term “Quality Score.” To refresh your memories, the Quality Score
Seeing Through Consumers’ Eyes: Online Advertising and Eye Tracking In today’s marketing landscape, the window of opportunity for an advertisement is extremely brief. Many consumers
With Google’s removal of paid advertisements on the right hand rail, they have increased the importance of Knowledge Graphs in the SERPs. Knowledge Graphs are
My Summer at 451: An Intern’s Inside View 451 degrees Fahrenheit is the temperature at which paper ignites. That’s what we were told on the
Informational Search Queries Take the Cake, or Pie There is so much we can learn about a user by the way they search: hobbies, demographic,
Tips for a Successful Tablet Marketing Strategy This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to
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