Proprietary Research: Is it Still Worth the Investment?
October 17, 2024
One of the more interesting and complex debates within and across agencies, brands, and research vendors is trying to determine the value of investing in
WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY
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The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
The Fundamentals of Identifying, Acquiring, and Managing Sponsorships
September 19, 2024
Sponsorships are vital partnerships that can enhance brand visibility, generate revenue, and create lasting relationships between businesses and audiences. Whether you’re organizing an event, running
Generational Marketing: A Comparative Analysis for PR and Digital Strategies
September 11, 2024
In the dynamic world of public relations and digital marketing, understanding the nuances of generational differences is crucial for crafting effective campaigns. As we navigate
Leveraging Patient Education in Healthcare Marketing
September 9, 2024
Educating patients about healthcare therapies is crucial for ensuring that they understand how to use devices and medications safely and effectively. This understanding leads to
Rebranding: When and How Should You Rebrand?
September 3, 2024
“Should we rebrand?” This is one of the most exciting questions and opportunities for marketers at brands and agencies. One that can drive corporate and
The Power of Geotargeting for Medical Device Companies
November 2, 2022
It’s no secret that the medical device industry is a competitive world. With so many companies constantly innovating new devices, it can be tough to
Should You Cut or Stop Marketing and Advertising in Times of Economic Tightness?
October 27, 2022
Our strategy department provides insights into the changing landscape for marketing and advertising in times of economic tightness. With a focus on strategy and adapting
5 Marketing Strategies to Combat Economic Downturn
October 18, 2022
In an ever-evolving economic climate, it can be challenging to prioritize strategies for marketing your business and/or services. Senior Partner Tom Lee provides the top
Marketing Brand Awareness: Direct vs Programmatic Media Buying
September 14, 2022
A high-performing paid search marketing strategy is essential for a strong, successful, integrated marketing campaign. At Zozimus, we believe that every media buying campaign should
Department Spotlight: Strategy
September 7, 2022
In our first installment in our ‘Zoz in the Spotlight’ blog series, Senior VP Director of Strategy and Planning, Jake Gerber, provides a background and
