Client Spotlight: The Yankee Candle Company
We’re excited to spotlight our client, The Yankee Candle Company, whose goal is to inspire the joy, comfort and warmth of home that only fragrance can.
Making your home just right means a lot. Uniquely inspired by moments you cherish, places you dream of and life’s little surprises, Yankee Candle’s fragrance collections set it apart. Whatever the mood or occasion, you can create a warm and welcoming home with Yankee Candle.
From decorating, to planning a special gathering, gifting and everything in between, Yankee Candle is your trusted home-fragrance expert. Passionate about quality, craftsmanship and innovation, you can depend on Yankee Candle to search the world − and even its own backyard − for inspiration and all the right ingredients.
As the brand’s AOR for the past four years, we helped launch more than 50 new fragrances for the brand each year. Working daily with the national media we’ve built countless relationships that reach and impact our clients’ target audience to ensure longstanding, high quality relationships.
With a deep understanding of Yankee Candle’s goals and challenges our PR practice proactively pitched new candles and collections to Family Circle through national media relations, media gifting and media tours.
Our tenacity paid off three-fold in this past fall, securing Yankee Candle top placements in three issues of Family Circle. Yankee Candle was thrilled to be showcased in one of its top priority publications.
The Family Circle placements, valued at $516,570, reached more than 4.1 million of Yankee Candle’s most prized audience members.