In our next installment in our ‘Zoz in the Spotlight’ blog series, VP Public Relations, Valerie Amenta, provides a background and analysis of our public relations department. With a focus on media relations and event marketing, our public relations team is ready to make your brand’s dreams come true today.
Zozimus Public Relations
Our public relations campaigns begin with strategy. We strive to understand the current environment in your marketplace, but also understand why it is happening. We believe in thorough research including understanding our partners and their offerings. We aim to learn how to best position our clients in a crowded and hectic media market to most effectively break through the clutter and get their stories told.
At Zozimus, we take a comprehensive view of your brand to identify the best PR strategies and tactics to help you achieve all your dreams. The PR goals of each organization vary greatly, so whether you are looking to generate goodwill, raise brand awareness, promote executive leadership, inform and engage a community, or all of the above. We tailor every campaign to fit your unique needs. The actual PR tactics may sound routine – influencer marketing, thought-leadership, media relations, press release, executive positioning – but the Zozimus difference is the upfront strategy we develop with you for you.
What sets Zozimus apart?
At Zozimus, we don’t take a cookie cutter, rise and repeat approach to our PR clients. Everything we do is rooted in research and strategy. Our PR campaigns are custom-tailored to reach our client’s specific needs and goals to bring the best results possible.
Our Public Relations Services
Growing up she aspired to be Lois Lane. Valerie Amenta is strategic storyteller at heart. She appreciates the powerful influence an impactful story can have on a person’s outlook and behavior and knows: “facts tell, but stories sell.” Valerie is a seasoned communications executive with extensive consumer, entertainment, corporate and non-profit experience, successful in assessing client needs and developing business growth strategies. Responsible for creating and executing integrated public relations campaigns, Valerie garners consistent positive media placement for clients on a local and national level. Prior to joining Zozimus, Valerie served as a Senior Account Executive at Regan Communications managing strategic communications and account management services for the agency’s marquee accounts including the Boston Celtics, Dunkin’ Donuts, Mohegan Sun, New Balance and Cumberland Farms. Val spends the weekends with her family getting bossed around by a toddler and kindergartener.