Challenge
Reinvigorate the 30th annual Boston Wine Festival, the nation’s longest running wine and food festival, to stay modern while maintaining treasured traditions
Strategy
Zozimus conceptualized and executed an exclusive, experiential VIP reception, held in the John Adams Presidential Suite, that was well attended by local and national media, influencers, local personalities, and movers and shakers of Boston, increasing exposure and attendance for the festival.
Zozimus also worked with the Boston Harbor Hotel team to introduce a new charity event to the festival lineup.
Solution
+Continue to build on past relationships from previous wine festivals
+Gain new attention for festival’s 30th year
+Increase media attendance
+Introduce a new event or element that will garner the attention of media and potential attendees
73
total pieces of coverage
73M+
total approximate reach
