WE’RE A DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED CRISIS COMMUNICATION EXPERTISE
CRISIS COMMUNICATIONS
Not long ago, crisis communication was a relatively straightforward process—draft a press release, identify a spokesperson, and respond to media inquiries after the situation unfolded. But in today’s hyper-connected digital landscape, the rules have changed. The rise of social media, 24/7 news cycles, and the democratization of content sharing mean that crises don’t wait for official statements—they erupt in real time, often without warning.
With millions of users able to spread information, misinformation, and speculation instantly, the challenge of managing a crisis has become exponentially more complex. A single tweet, video, or review can escalate an issue before a traditional response strategy is even underway. At Zozimus, we recognize that modern crisis communications require agility, transparency, and a cross-channel approach. We help brands prepare for the unpredictable with comprehensive plans that include real-time monitoring, rapid response protocols, messaging frameworks, stakeholder communication strategies, and digital escalation workflows.
Whether it’s a data breach, executive controversy, product recall, or viral backlash, we equip our clients with the tools and confidence to navigate the moment—and emerge with their credibility intact. In an age where reputation can shift in a matter of minutes, Zozimus provides the calm, clarity, and strategic thinking needed to protect what you’ve built.
“In a world where headlines can travel as far and fast as technology allows, proper risk assessment, pre-crisis planning, and monitoring public sentiment are critical to maintaining a strategic advantage.”
BOSTON-OPTIMIZED CRISIS COMMUNICATION
Risk Assessment
While no one can predict the future with certainty, many crisis scenarios follow familiar patterns—and preparing for them can make all the difference. At Zozimus, we work hand-in-hand with our clients to identify the most likely risks their brand could face based on industry, audience, market trends, and organizational structure. From product recalls and leadership missteps to data breaches or social media backlash, we help map out potential vulnerabilities and develop proactive communication strategies to address them swiftly and effectively. Our goal is to ensure that if a crisis does arise, you’re not reacting blindly—you’re responding from a place of preparation and control.
Pre-Crisis Planning
The strongest crisis communications plans are built long before a problem occurs. Preparation is not just a safeguard—it’s a strategic advantage. At Zozimus, we design comprehensive pre-crisis protocols that reduce uncertainty and empower your team to act with speed, clarity, and confidence. This planning process includes identifying internal and external stakeholders, training spokespeople to deliver confident and composed messaging, creating a centralized library of fact sheets and company information, and outlining a media outreach strategy should a public statement be required.
We also ensure that your leadership team understands the flow of internal communication and knows exactly who is responsible for what—so nothing is missed and messaging remains consistent. By taking the time to develop a clear, coordinated plan, you not only minimize errors but also maximize your ability to get ahead of the narrative before it spirals out of control.
Monitoring Public Sentiment
Even with strong planning in place, vigilance is key. That’s why continuous monitoring of public sentiment plays a critical role in identifying and managing reputational risks in real time. At Zozimus, we use industry-leading tools like Cision, Critical Mention, and social listening platforms to track how your brand is being talked about across news outlets, social media, and other digital touchpoints.
This allows us to detect potential red flags—whether it’s a sudden spike in negative sentiment, emerging media narratives, or competitor-driven criticism—before they escalate into full-blown crises. Armed with real-time insights, our team can advise on when to intervene, how to respond, and what tone to strike, ensuring you remain proactive, not reactive. In a media environment where perception can shift in minutes, this kind of early detection can be the difference between a reputational blip and a brand-defining crisis.
Real Client Success
Hood Baileys™ Coffee Creamers
- Public Relations
907 Main
- Public Relations
Big Night Live
- Public Relations
In today’s fast-moving media landscape, even a single misjudgment in how a company responds—or fails to respond—to public sentiment can ignite a backlash with far-reaching consequences. What may begin as a minor oversight or miscommunication can quickly escalate into a full-blown controversy, especially when amplified across social media and news platforms. If mismanaged, such situations can lead to severe financial losses, legal challenges, regulatory scrutiny, leadership turnover, plummeting employee morale, lasting reputational damage, and a breakdown in public and stakeholder trust.
In an era where headlines can go global within minutes, and public opinion can shift overnight, brands can no longer afford to take a reactive approach to crisis management. Strategic risk assessment, robust pre-crisis planning, and ongoing monitoring of public sentiment are not just protective measures—they’re essential tools for preserving organizational integrity and maintaining a competitive edge. At Zozimus, we help brands stay ahead of potential issues by putting systems in place that allow them to identify threats early, communicate transparently, and respond with confidence. Because in a world where perception often defines reality, staying prepared is the smartest strategy of all.
At Zozimus, our award-winning public relations team is driven by the power of relationships and the art of storytelling. We’ve cultivated strong, long-standing connections with top-tier media outlets, editors, journalists, and influencers—both locally here in Boston and across key national markets—that enable us to consistently elevate our clients’ visibility and strengthen their brand presence. These relationships, combined with our deep strategic insight, allow us to craft and deliver messages that resonate with the audiences that matter most.
With dedicated PR specialists based in Boston, our team brings a dual-market advantage that blends local expertise with national reach. Whether you’re launching a new consumer product, opening a hospitality venue, establishing executive thought leadership, or executing a high-impact B2B campaign, we build custom public relations programs designed to generate buzz and deliver measurable results. From organizing immersive experiential events to executing strategic influencer marketing and driving coverage in top-tier media, we ensure every initiative aligns with your business goals and captures your brand’s unique voice. At Zozimus, we don’t just help you get seen—we help you become unforgettable.
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Crisis Communication FAQ
Immediately. The earlier, the better. A delayed response—or the wrong one—can escalate a situation fast. If you sense a potential issue or see one already unfolding, engaging us early ensures you’re prepared, responsive, and strategic. We can often help contain and control the situation before it spirals.
Absolutely. We frequently collaborate with in-house legal counsel, HR, PR, and executive leadership to ensure all messaging is aligned and risk-aware. Our role is to provide communications expertise and execution, while integrating seamlessly with your internal decision-makers.
Social media is often the front line in a crisis. It’s where narratives form and spread fast. We manage real-time social monitoring, draft statements, respond to comments, and help guide tone and timing. Whether you need to go dark or engage, we advise you every step of the way.
We assess success by how effectively we mitigate reputational damage, control the narrative, and restore public trust. Metrics include media sentiment analysis, share of voice tracking, engagement trends, and internal stakeholder feedback. But ultimately, the goal is long-term brand resilience.
Because we lead with empathy, strategy, and experience. Our team has handled high-stakes situations across industries, and we know how to bring order to chaos. We’re calm under pressure, collaborative in our process, and laser-focused on helping your brand emerge stronger.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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