WE’RE A DIGITAL MARKETING & PR AGENCY
SPECIALIZING IN BOSTON-BASED PR LAUNCHES
PRODUCT & VENUE LAUNCHES
Launching a new product or opening a new venue is a high-stakes moment that demands precision, creativity, and flawless execution. At Zozimus, we understand just how pivotal this phase is to the long-term success of your brand. Whether you’re introducing a cutting-edge consumer product, opening the doors to a new hospitality space, or breaking ground in a highly regulated market like cannabis, we provide end-to-end support designed to make your launch unforgettable—and effective.
Our team brings extensive experience across industries and launch types, helping clients turn big ideas into bold market entries. From crafting compelling, on-brand website and campaign copy to coordinating exclusive media previews, influencer tastings, and buzzworthy launch events, we ensure every detail aligns with your brand story and strategic goals. We don’t believe in cookie-cutter plans—every launch is built from the ground up with a custom approach that takes into account your audience, your competition, and the unique landscape of your industry.
With deep roots in Boston and a pulse on emerging trends, Zozimus ensures your product or venue not only makes a strong first impression but also reaches the right people at the right time. From ideation through execution, we’re your strategic partner in creating moments that matter and launches that last.
“With experience in a wide variety of new product and venue launches, including cannabis, hospitality and more, our team can help you from ideation to launch.”
BOSTON OPTIMIZED PRODUCT AND EVENT LAUNCHES
At Zozimus, we believe a successful launch—whether it’s for a product, property, or restaurant—requires more than just a one-time announcement. It calls for a strategic, multi-phased approach that builds momentum before, during, and after the big reveal. Our proven three-phase framework is designed to generate buzz, drive engagement, and deliver lasting brand impact in a competitive landscape like Boston and beyond.
Phase 1: Goals & Audience Discovery
Every launch begins with a conversation. Before any creative or outreach work begins, we partner closely with you to clarify your business objectives and define the audiences that matter most—whether you’re breaking into a new market, introducing a flagship product, or unveiling a new hospitality concept. We take the time to understand your financial, customer acquisition, and brand awareness goals to ensure our strategy aligns with your broader business vision. From the bustling restaurant scene in Boston’s Back Bay to cutting-edge innovations in the Seaport, we tailor every approach to meet the nuances of your specific launch environment.
Phase 2: Pre-Launch Planning & Strategy
Once your goals and audiences are clearly defined, our team develops a comprehensive “go-to-market” plan with a strong pre-launch focus. This includes strategic seeding of your product or concept with key media contacts, influencers, and tastemakers whose audiences reflect your target demographic. From there, we draft all essential press materials—ranging from press releases, media alerts, and press kits to executive bios and product descriptions—all designed to tell a compelling story and generate excitement well ahead of launch day.
Phase 3: Experiential Activation
When the opportunity calls for it, we bring your launch to life through unforgettable experiential components. From private, invite-only influencer dinners in the heart of Boston to branded pop-up installations that drive foot traffic and social buzz, our team specializes in designing out-of-the-box activations that create shareable moments and deepen audience connection. These experiences serve as a tangible extension of your brand and leave a lasting impression on both media and consumers.
Post-Launch Media Momentum
Our work doesn’t stop when your doors open or your product hits the market. In fact, that’s when the next phase begins. Sustaining post-launch momentum is critical to extending reach and deepening brand awareness. We continue driving coverage through strategic media outreach, newsworthy pitch angles, and ongoing engagement with influencers and journalists in Boston and across national markets. By staying proactive and agile, Zozimus ensures your brand remains top of mind and ahead of the curve long after the initial launch excitement fades.
With our full-spectrum launch support, Zozimus helps you make more than a debut—we help you make a lasting impact.
Real Client Success
Hood Baileys™ Coffee Creamers
- Public Relations
907 Main
- Public Relations
Big Night Live
- Public Relations
At Zozimus, our award-winning public relations team is built on a foundation of meaningful relationships and strategic insight—both in our hometown of Boston and across key national media markets. We don’t just pitch stories; we cultivate long-term partnerships with journalists, editors, influencers, and media platforms that help our clients break through the noise and into the headlines. These connections, combined with our deep industry expertise and passion for storytelling, allow us to elevate brand narratives, drive visibility, and deliver measurable impact.
With dedicated PR staff based in Boston, we bring a dual-market advantage that blends local savvy with national reach. Whether you’re introducing a new product, opening a hospitality venue, establishing your brand in a B2B space, or building thought leadership in a competitive sector, our team crafts tailored campaigns that align with your unique goals. We specialize in high-impact product and venue launches, executive profiling, brand storytelling, experiential activations, and influencer-driven strategies that speak directly to your target audience. From the vibrant neighborhoods of Greater Boston to the nationwide media epicenters, Zozimus delivers smart, creative, and results-focused public relations solutions designed to help your brand grow—and shine.
+Learn more about Zozimus Strategy, Digital Marketing, and Creative.
Product & Event Launches FAQ
Every launch campaign is custom-built, but services often include pre-launch PR and press outreach, influencer seeding, event coordination, social media content strategy, media planning, creative development, and post-launch analytics.
Any business with something exciting to unveil. We’ve helped clients across industries—from luxury hospitality to CPG brands, retail stores to corporate campuses—bring their visions to life. Whether it’s a grand opening, exclusive VIP experience, or product release, we tailor the campaign to your brand and goals.
Absolutely. We design influencer campaigns that align with your brand identity and launch objectives—whether that’s gifting, exclusive previews, or on-site event coverage. Our influencer strategy prioritizes authenticity, reach, and engagement, ensuring your message spreads organically through trusted voices.
We align KPIs with your business goals—media coverage, social impressions, influencer reach, event attendance, product sales, and web traffic spikes. We also track sentiment, engagement, and post-launch momentum to understand what’s resonating and where to refine.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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