Social Media & The Super Bowl
February 15, 2022
With the cost of a 30-second Super Bowl ad sitting at $5 million, it’s no surprise that big brands are teasing spots on social media. These
WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY
LET’S LEARN TOGETHER
The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
How We Turned Pet Stores Into Must Visit Locations For Pet Owners
February 14, 2022
How did we do it? With the largest coordinated store opening launch in pet history. Our client, Independent Pet Partners (IPP), had just acquired six,
How To Go Viral
February 14, 2022
Going viral is something many marketers have on their professional bucket list. If you’re trying to go viral for your own brand or client, here
Supercharging eCommerce Advertising
February 12, 2022
Don’t forget to optimize your feedback loop! Imagine being the chef/owner of a new restaurant. You have spent countless hours understanding your clientele, researching what
B2B Strategies and Tactics
February 8, 2022
Our EVP of Performance Marketing and Analytics, David Wilson, was recently featured on “The B2B Beat” where he discussed the current B2B landscape, what strategies
How To Use Geofencing To Boost Your Marketing Performance
February 6, 2022
Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At Zozimus, we use geofencing
Showing Empathy During the Coronavirus Pandemic
February 6, 2022
Should my brand be on social media right now? Is it appropriate for our brand to be actively tweeting, snapping and sharing content on social
Responsive Search Ads
February 4, 2022
In a perfect world, you would mix and match hundreds of ad headlines and descriptions, until you finally come up with the perfect combination. A
Follow Search Trends For Marketing Success
February 4, 2022
It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to
Big Tech, Censorship Fallout and Post-Inauguration Possibilities
February 4, 2022
After the horrific incidents at the capitol last week, many big tech social media platforms have recently redefined or strengthened their content policies to keep
