How to Launch a Podcast
Have you thought about adding a podcast to your overall marketing strategy, but you just can't seem to pull the
Instagram Best Practices
These TikTok best practices are part of a series we have on Social Media best practices. Included in this series
Is 2022 The Year You Move Your Traditional TV Advertising Dollars To Connected TV?
TV Is Amazing For Branding. There are few branding opportunities like TV: a family gathered about the living room, watching their
The Five Metrics We Use To Measure Our SEO
Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was
Social Media & The Super Bowl
With the cost of a 30-second Super Bowl ad sitting at $5 million, it’s no surprise that big brands are
How We Turned Pet Stores Into Must Visit Locations For Pet Owners
How did we do it? With the largest coordinated store opening launch in pet history. Our client, Independent Pet Partners (IPP), had
How To Go Viral
Going viral is something many marketers have on their professional bucket list. If you’re trying to go viral for your
Supercharging eCommerce Advertising
Don’t forget to optimize your feedback loop! Imagine being the chef/owner of a new restaurant. You have spent countless hours understanding
B2B Strategies and Tactics
Our EVP of Performance Marketing and Analytics, David Wilson, was recently featured on “The B2B Beat” where he discussed the
How To Use Geofencing To Boost Your Marketing Performance
Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At