How to Conduct a 301 Redirect Audit
February 4, 2022
Sooner or later every website removes pages. There’s more to removing URLs than simply taking down the page from your site. In the simplest of
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The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
The Newest Emojis & What That Means for Social
February 4, 2022
Apple’s emoji keyboard has gone through a complete makeover in the most recent iOS update. The makeover includes updates on some of our most beloved
Design Tools for Print and Web
February 4, 2022
I left a career in the print world to join the agency’s branding creative team. I was nervous. Could I hack it? I knew my
Google “Questions and Answers” for Local Business Now Available for Android
February 4, 2022
Google recently launched a new feature as part of Google Maps called “Questions & Answers” which allows users to ask relevant questions, and businesses to
Seeing Through Consumers’ Eyes: Online Advertising and Eye Tracking
February 4, 2022
Seeing Through Consumers’ Eyes: Online Advertising and Eye Tracking In today’s marketing landscape, the window of opportunity for an advertisement is extremely brief. Many consumers
Please Don’t Use “User Experience” as a Catch-All Phrase
February 4, 2022
User Experience is an interdisciplinary field, not an omniscient one. If you’re curious about UX, this piece may be up your alley. Read on to
Five Analogies That Explain Search Marketing
February 4, 2022
Analogies help us make sense of things in everyday conversation. They help an audience better understand a lesson by making a difficult topic relatable. Since
The Faintest Ink is Better Than the Best Memory
February 4, 2022
If you’ve ever watched Mad Men, you might remember the scene where Paul gets really drunk and forgets his ‘big’ idea. By the time his
And the Winner is…
February 4, 2022
At the start of a branding and identity assignment I am often asked by our clients which corporate logos I “admire” or think are “the
How to Optimize your Google Knowledge Graph
February 4, 2022
With Google’s removal of paid advertisements on the right hand rail, they have increased the importance of Knowledge Graphs in the SERPs. Knowledge Graphs are