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Connected tv advertising
Connected TV makes it easier than ever to connect with your audience in the moments that matter. Whether you’re launching a new product, building brand equity, or entering a new market, Zozimus makes sure your message is seen—and remembered.
Be unforgettable, where it matters most.
OUR APPROACH TO CONNECTED TV ADVERTISING
Imagine this: your brand’s story playing in full screen, full sound—right as your audience settles in after a long day. No scroll. No skip. Just undivided attention on the biggest screen in the room.
ConnectedTV (CTV) makes that moment possible. It delivers the reach and emotion of traditional television, paired with the precision, targeting, and tracking of digital.
If you’re looking to build brand awareness, launch a new product, or connect with audiences in a more powerful way—this is your screen time.
WHAT IS CONNECTED TV?
Connected TV refers to content streamed on internet-connected devices—smart TVs, Roku, Amazon Fire, Apple TV, and even gaming consoles. Your audience is watching their favorite shows through Hulu, YouTube TV, Peacock, and more.
This shift from cable to streaming creates a massive opportunity: brands can now tell rich, story-driven messages to hyper-targeted viewers in their living rooms—with all the data and control of a digital campaign.
Connect storytelling with strategy.
WHY BRANDS LOVE CONNECTED TV
We help you connect storytelling with strategy—so your media works harder, and your message goes further.
Target the Right People
Serve your ad to new homeowners, college-bound teens, pet owners, or young families—wherever they stream.
Track Performance in Real Time
Know how many people saw your ad, finished it, clicked after watching, or visited your site.
Make Your Message Memorable
CTV gives you full-screen video and sound—perfect for emotionally rich, story-first creative that sticks.
Maximize Your Budget
Get all the visibility of TV, without traditional TV’s hefty buy-ins or wasted impressions.
Extend Your Digital Strategy
Use CTV alongside paid social, search, and display to surround your audience across channels.
SEE CTV IN ACTION
Our clients are using Connected TV to spark awareness, tell compelling stories, and drive results.
Here’s how:
We used CTV to extend the reach of Avidia’s community-first messaging, delivering their story directly into households across Massachusetts. Combined with digital media, the campaign helped deepen local brand recognition and trust.
Recruitment marketing for a niche audience can be challenging. With CTV, we zeroed in on high school students and parents streaming on Roku and Hulu—showcasing the MMA experience with compelling visuals and alumni stories.
For Leash, we leaned into humor with satirical, slice-of-life online video ads that highlighted the product’s dual benefits: security and convenience. The exaggerated vignettes stood out from typical tech ads, boosting memorability and recall while still clearly communicating the product’s functionality.
We used CTV to promote seasonal campaigns, delivering beautiful, lifestyle-rich video ads to homeowners and design enthusiasts streaming HGTV and home decor content.
your brand belongs on the big screen
CTV makes it easier than ever to connect with your audience in the moments that matter. Whether you’re launching a new product, building brand equity, or entering a new market, Zozimus makes sure your message is seen—and remembered.
+Learn more about Zozimus Strategy, Creative, and Public Relations.
Case Studies
Avidia Bank
- Creative, Digital Marketing, Strategy
Massachusetts Maritime Academy CTV
- Creative, Digital Marketing, Strategy
Boston Interiors
- Creative, Strategy
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
