How to Conduct a 301 Redirect Audit
February 4, 2022
Sooner or later every website removes pages. There’s more to removing URLs than simply taking down the page from your site. In the simplest of
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The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
How to Track a “Button Click” Event in Google Analytics Using Google Tag Manager
February 4, 2022
10 Steps to Track Website CTAs as Events Using GA & GTM When you have Google Analytics installed on your site, it’s easy to find
How to Prevent the Spread of Fake News
February 4, 2022
We’ve all seen it. Headlines that read “You won’t BELIEVE what he did next” or “This is Not a Joke. This Person Just Revealed That …”.
Five Analogies That Explain Search Marketing
February 4, 2022
Analogies help us make sense of things in everyday conversation. They help an audience better understand a lesson by making a difficult topic relatable. Since
How to Optimize your Google Knowledge Graph
February 4, 2022
With Google’s removal of paid advertisements on the right hand rail, they have increased the importance of Knowledge Graphs in the SERPs. Knowledge Graphs are
My Summer at 451: An Intern’s Inside View
February 4, 2022
My Summer at 451: An Intern’s Inside View 451 degrees Fahrenheit is the temperature at which paper ignites. That’s what we were told on the
Informational Search Queries Take the Cake, or Pie
February 4, 2022
Informational Search Queries Take the Cake, or Pie There is so much we can learn about a user by the way they search: hobbies, demographic,
January 2020 Core Algorithm Update – And What it Means for SEO
January 28, 2022
Suitably named the January 2020 Core Update, Google announced the first core algorithm since September 2019 via their Google SearchLiaison Twitter account on January 13th.
