Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was surprised to find that

In a perfect world, you would mix and match hundreds of ad headlines and descriptions, until you finally come up with the perfect combination. A

It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to

As technology advances and user needs and behaviors change, it’s critical to keep up with those changes by refreshing, and in many cases, redesigning your

Sooner or later every website removes pages. There’s more to removing URLs than simply taking down the page from your site.   In the simplest of

Analogies help us make sense of things in everyday conversation. They help an audience better understand a lesson by making a difficult topic relatable. Since