WE’RE A DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED CTV EXPERTISE
Connected tv advertising
Connected TV (CTV) is transforming how brands engage with audiences by bringing the precision of digital targeting to the immersive world of television. At Zozimus, we harness the power of CTV to ensure your brand is front and center during the moments that matter most—whether your audience is binge-watching their favorite series or streaming live events.
From product launches and brand-building campaigns to entering new markets or re-engaging past customers, our team designs strategic, data-driven CTV campaigns that align with your broader marketing goals. We combine advanced audience segmentation, geotargeting, and dynamic creative with premium placements across top streaming platforms like Hulu, Roku, and YouTube TV.
The result? Your message doesn’t just reach your audience—it resonates. With Zozimus, your CTV ads are crafted to break through the noise, foster brand recall, and drive action, all while offering detailed performance insights and measurable ROI.
Be unforgettable, where it matters most.
OUR APPROACH TO BOSTON OPTIMIZED CONNECTED TV ADVERTISING
Picture this: your brand’s story unfolding in high-definition, with rich sound and cinematic impact—right as your audience kicks back on the couch, remote in hand, fully tuned in. There’s no scroll to compete with, no skip button to dodge—just immersive, full-screen storytelling on the most commanding screen in the room.
That’s the power of Connected TV (CTV). It fuses the emotional resonance and wide reach of traditional broadcast with the precision, targeting, and measurable performance of digital advertising. With CTV, your message reaches exactly the right people, at exactly the right time—on platforms they trust and content they love.
Whether you’re building brand awareness, launching a breakthrough product, or entering new markets, CTV creates space for your message to land—and stick. At Zozimus, we craft CTV campaigns that captivate, convert, and drive real results—turning passive viewing into powerful engagement. This isn’t just screen time. It’s your brand’s moment to shine.
Real Client Success
Avidia Bank
- Creative, Digital Marketing, Strategy
Massachusetts Maritime Academy CTV
- Creative, Digital Marketing, Strategy
Boston Interiors
- Creative, Strategy
WHAT IS CONNECTED TV?
Connected TV refers to content streamed on internet-connected devices—smart TVs, Roku, Amazon Fire, Apple TV, and even gaming consoles. Your audience is watching their favorite shows through Hulu, YouTube TV, Peacock, and more.
This shift from cable to streaming creates a massive opportunity: brands can now tell rich, story-driven messages to hyper-targeted viewers in their living rooms—with all the data and control of a digital campaign.
Connect storytelling with strategy.
WHY BRANDS LOVE CONNECTED TV
We help you connect storytelling with strategy—so your media works harder, and your message goes further.
Target the Right People
Serve your ad to new homeowners, college-bound teens, pet owners, or young families—wherever they stream.
Track Performance in Real Time
Know how many people saw your ad, finished it, clicked after watching, or visited your site.
Make Your Message Memorable
CTV gives you full-screen video and sound—perfect for emotionally rich, story-first creative that sticks.
Maximize Your Budget
Get all the visibility of TV, without traditional TV’s hefty buy-ins or wasted impressions.
Extend Your Digital Strategy
Use CTV alongside paid social, search, and display to surround your audience across channels.
SEE CTV IN ACTION
Our clients are using Connected TV to spark awareness, tell compelling stories, and drive results.
Here’s how:
We used CTV to extend the reach of Avidia’s community-first messaging, delivering their story directly into households across Massachusetts. Combined with digital media, the campaign helped deepen local brand recognition and trust.
Recruitment marketing for a niche audience can be challenging. With CTV, we zeroed in on high school students and parents streaming on Roku and Hulu—showcasing the MMA experience with compelling visuals and alumni stories.
For Leash, we leaned into humor with satirical, slice-of-life online video ads that highlighted the product’s dual benefits: security and convenience. The exaggerated vignettes stood out from typical tech ads, boosting memorability and recall while still clearly communicating the product’s functionality.
We used CTV to promote seasonal campaigns, delivering beautiful, lifestyle-rich video ads to homeowners and design enthusiasts streaming HGTV and home decor content.
your brand belongs on the big screen
CTV makes it easier than ever to connect with your audience in the moments that matter. Whether you’re launching a new product, building brand equity, or entering a new market, Zozimus makes sure your message is seen—and remembered.
+Learn more about Zozimus Strategy, Creative, and Public Relations.
Connected TV FAQ
We start with strategy, always. For OOH, we analyze geolocation data, audience behavior, and traffic flow to select the most impactful placements. For CTV, we use audience segmentation, behavioral targeting, and creative storytelling to reach viewers on the platforms they love.
Then, we bring it all to life through creative that turns heads and data that drives results.
Absolutely. CTV and OOH are powerful tools for B2B awareness and positioning. Think thought leadership campaigns on streaming platforms, or high-impact billboards outside key industry events. Whether your audience is commuting through Kendall Square or streaming CNBC at night, we’ll help you meet them where they are.
OOH and CTV are perfect complements to your digital mix. They amplify reach, reinforce brand recognition, and boost trust through visibility. At Zozimus, we integrate them seamlessly with paid search, social, and programmatic strategies to ensure a cohesive, omnichannel presence.
We don’t do siloed campaigns—we build ecosystems.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
