A BOSTON AGENCY WITH GLOBAL REACH
OFFERING BOSTON-BASED PPC EXPERTISE
PPC MARKETING
Why choose Zozimus as your Boston PPC agency?
Zozimus is a Google Partner PPC agency in Boston that builds campaigns on predictive audience models, not keyword lists alone. For Bryant University, that approach produced a school record for deposits while cutting cost per inquiry 17% year over year. We manage Google Ads, Performance Max, Microsoft Advertising, Meta, LinkedIn and YouTube for budgets from a few thousand dollars a month to multi-million annual spends, and we report on leads, CPA and ROAS rather than clicks. On Deck Sports has trusted us with their paid media for more than 10 years.
Let our experts work their magic on your data.
OUR APPROACH TO BOSTON OPTIMIZED PPC
Zozimus runs PPC in four steps: audience discovery, predictive modeling, activation and continuous optimization. We have refined this process over nearly two decades, and every account follows it regardless of budget.
1. Audience discovery
We start by defining who your most valuable customers are, going past demographics into psychographics, behavior and media habits. Together we set the success metrics the campaign will be judged on, such as cost per lead, cost per acquisition or return on ad spend.
2. Predictive modeling
We build a model from your customer data that forecasts who is most likely to convert, when, and on which channel. The model drives budget allocation (funnel mix, awareness versus direct response, reach and frequency), channel selection, audience segmentation and the media plan with its flighting.
3. Activation
We launch campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn and YouTube with keywords, creative, timing and bidding set by the model. Pairing paid media with SEO and social media is available when the plan calls for it.
4. Continuous optimization
Every account gets daily spend pacing and a weekly review of search queries (adding and negating), ads, bids, keyword trends and cross-platform performance. We run ongoing tests on messaging, audience segments, creative, calls to action, offers and landing pages. Read how we audit a PPC account or when conquesting campaigns make sense.
Real Client Success
Massachusetts Maritime Academy
- Paid Media, Social Media
Triumph Modular
- Paid Media
Northeast Bank
- Paid Media, Search Engine Optimization
ZOZIMUS’S boston PPC SERVICES INCLUDE:
KEYWORD RESEARCH
At Zozimus, our keyword research for Boston PPC campaigns goes far beyond surface-level terms—we uncover the search intent behind your audience’s actions to ensure every click counts. By combining proprietary tools with market insight, we identify high-impact, cost-efficient keywords that align with your goals and outmaneuver your competition.
AD DEVELOPMENT
Our ad development process at Zozimus blends data-backed strategy with bold creative to craft compelling, click-worthy messages that resonate with your target audience. Every headline, description, and call-to-action is meticulously tailored to drive engagement, boost quality scores, and maximize ROI.
BID MANAGEMENT
At Zozimus, our bid management strategy is driven by real-time data and predictive modeling to ensure every dollar is optimized for maximum impact. We continuously adjust bids based on performance insights, competition, and seasonality to keep your campaigns efficient, agile, and results-focused.
RESPONSIVE SEARCH ADS
Zozimus leverages responsive search ads to dynamically serve the most effective combinations of headlines and descriptions, tailored to each user’s search behavior. This adaptive format allows us to maximize reach and relevance, boosting click-through rates and driving stronger campaign performance.
RESPONSIVE DISPLAY ADS
We use responsive display ads to automatically adjust size, appearance, and format across the Google Display Network, ensuring your brand shows up seamlessly in the right place at the right time. By combining engaging visuals with data-driven messaging, we amplify your reach and deliver high-performing display campaigns that convert.
PMAX CAMPAIGNS
Zozimus harnesses the power of Performance Max (PMax) campaigns to deliver an all-in-one solution that drives conversions across Google’s entire ecosystem—including Search, Display, YouTube, and Gmail. By feeding PMax campaigns with high-quality creative assets and first-party data, we unlock AI-driven optimization that finds your best customers and maximizes ROI at scale.
“Not only did Bryant set a school record for deposits but they also saw a drop in cost per session and cost per inquiry by 18% and 17% YoY respectively.”
REAL CLIENT STORY
Bryant University
In the face of a looming demographic shift and tightening competition, Bryant University found itself at a pivotal crossroads. Traditional recruitment strongholds in the Northeast were starting to falter, as declining high-school graduation rates collided with rising media costs and intensified regional competition. But instead of pulling back, Bryant decided to lean into innovation, and partnered with Zozimus to chart a new path forward.
We began by layering geostatistical ZIP-code scoring onto historical enrollment data, U.S. Census insights, and mobile-device flow analysis. This allowed us to isolate where media dollars were delivering measurable lift, not just impressions. Then, we applied a demographic “sweet-spot” filter, identifying ZIP codes where household income, parent education, and youth population density aligned to create ideal enrollment conditions.
Not only did Bryant set a school record for deposits but they also saw a drop in cost per session and cost per inquiry by 18% and 17% YoY respectively.
OUR APPROACH TO PPC MARKETING
Strategy
We start with a strategic overview of goals and objectives that line up with the assumed/known needs of the target audience, and rigorously define meaningful, real-world success metrics for our Boston PPC campaigns to ensure we’re achieving maximum impact on both a strategic and tactical level. Pair our paid media services with SEO and social media campaigns for maximum impact.
Planning
Digital media research and planning takes place across the primary marketing segments, including:
- Budget allocation: optimum budget and resource allocation to achieve goals (i.e. high/mid/low funnel mix, awareness vs direct response, optimal reach and frequency etc.)
- Channel planning: determine the most effective channel mix and resource allocation to reach defined goals
- Audience targeting: using demographic analysis we will determine the most effective targeting and segmentation strategy
- Intent signals: Analyzing behavioral and contextual signals to inform our targeting and bidding strategies
- Media plan: Campaign timeline and budget flighting
Campaign Management & Optimization
Ongoing campaign monitoring, testing and troubleshooting (tracking, billing, etc.), daily spend pacing and optimizations:
- Reviewing all queries that trigger ads and adding to campaigns, or negating as needed to continue optimal performance
- Review of all ads and targeting in market for any needed adjustments or changes to current strategy
- Review of bids and keyword performance trends, determining new bid strategies for testing or adjusting current strategies (if needed)
- Review of performance trends across the platforms (paid social, paid search, etc.) and determining any needed strategic changes to media mix or budget
- Perform ongoing testing to optimize performance including but not limited to:
o Messaging
o Targeting / audience segments
o Creative (images, etc.)
o Calls to action
o Offers
o Landing pages
“We placed First Check in a segment on the Today Show, a national US morning show with approximately 4MM daily viewers, which drove explosive search traffic on the First Check product and related search terms.”
REAL CLIENT STORY
First Check
One of our most successful engagements was with First Trust, a campaign that used paid search, social media and public relations (case study is here). We coordinated multiple campaigns across earned, paid, shared and owned media so that they amplified each other and drew audience groups deeper into the First Check narrative.
We placed First Check in a segment on the Today Show, a national US morning show with approximately 4MM daily viewers, which drove explosive search traffic on the First Check product and related search terms. Anticipating the heavy search volume, we cast a wide net of channels including paid search, optimized organic content, social media, partner organizations, and google questions to capture that search traffic and funnel it through to the First Check website.
PPC FAQ
Zozimus targets by keyword intent, geography, demographics, device and custom audiences built from user behavior and first-party data. For Bryant University, targeting combined ZIP code scoring, Census data and mobile device flow analysis to find the areas most likely to produce enrolled students.
Zozimus measures PPC against the business metric you care about: leads, sales, cost per acquisition or return on ad spend, not clicks or impressions. You receive reporting with those metrics, and accounts on Zozimus Predict also get monthly forecasts.
Both. We’ve managed campaigns ranging from a few thousand dollars a month to multi-million dollar annual spends. Whether you’re a local brand or a national player, we scale intelligently, ensuring your budget is aligned with your goals and delivering max ROI.