WE’RE A DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED OOH EXPERTISE
out-of-home advertising
At Zozimus, our Out-of-Home (OOH) advertising services are designed to turn everyday spaces into extraordinary brand moments. From high-impact billboards and transit ads to digital displays and experiential activations, we help you connect with your audience in the real world—where they live, work, and play.
By combining strategic media planning, creative storytelling, and precise location targeting, we ensure your brand stands out and stays top of mind. Whether you’re building local awareness or scaling nationally, our OOH solutions deliver visibility, memorability, and measurable impact.

Amplify your message in the real world.
OUR APPROACH TO BOSTON OPTIMIZED Out-of-home ADVERTISING
We take a holistic, strategic view of OOH. Every placement is designed to work in tandem with your broader marketing ecosystem—building awareness, driving engagement, and maximizing impact across touchpoints.
We leverage a variety of formats, including:
- Billboards: Bold, high-impact placements in urban and high-traffic areas.
- Street Furniture: Ads on benches, kiosks, and bus shelters—designed for pause and attention.
- Transit Advertising: On the move with buses, trains, and rideshares.
- Alternative Formats: From mall kiosks to cinema spots, and even in-store activations.
- Digital Screens: Dynamic DOOH screens in gyms, malls, airports, and more.
OOH isn’t just about being seen—it’s about being remembered.
WHAT IS OOH ADVERTISING?
Out-of-Home (OOH) and Digital-Out-of-Home (DOOH) advertising let you meet your audience where they live life—in the wild. From bustling streets to morning commutes, OOH is your brand’s larger-than-life moment. It’s the perfect complement to a digital campaign, bringing real-world visibility to your digital-first strategy.
Real Client Success
Autism Society of America (Road to Acceptance Campaign)
- Brand Campaign / Experiential, Digital Marketing, Public Relations
YMCA of Greater Boston
- Creative, Paid Media, Public Relations, Social Media, Strategy
Northern Bank
- Creative, Paid Media
Extend your brand’s presence beyond the screen.
WHY OUT-OF-HOME WORKS
- High Visibility: Prominent, unmissable placements in the path of daily life.
- Always On: 24/7 exposure with no skip, no scroll, and no ad blockers.
- Memorability: Designed for high recall and real-world resonance.
- Context-Driven: Strategically placed for relevance and reach.
Whether we’re turning heads on the highway or sparking curiosity at a street corner, our OOH strategies are built to extend your brand’s presence beyond the screen—and make it unforgettable.
REAL CLIENT WINS
Our clients are using OOH to spark awareness, tell compelling stories, and drive results.



WICKED HAUNTFEST













READY TO GO BIGGER THAN DIGITAL?
Let’s create moments that stop traffic (literally).
+Learn more about Zozimus Strategy, Creative, and Public Relations.
OOH FAQ
OOH—or Out-of-Home—advertising includes everything from digital billboards on the highway to transit posters, urban kiosks, and elevator screens. It’s the media you can’t scroll past, skip, or mute.
At Zozimus, we believe OOH is having a renaissance. In a time when digital noise is high, strategically placed physical media provides unbeatable visibility and brand presence, especially in high-traffic urban areas like Boston and beyond.
We start with strategy, always. For OOH, we analyze geolocation data, audience behavior, and traffic flow to select the most impactful placements. For CTV, we use audience segmentation, behavioral targeting, and creative storytelling to reach viewers on the platforms they love.
Then, we bring it all to life through creative that turns heads and data that drives results.
Surprisingly, yes. Today’s OOH is more advanced than ever. Using mobile device data, we can analyze who’s passing by specific locations and how often. We layer in demographic insights, location-based behavior, and even time-of-day trends to get your message in front of the right people at the right time.
OOH is no longer just a broad-awareness play—it’s strategic, targeted, and measurable.
Measurement is key. For OOH, we track impressions, reach, and foot traffic lift, and can tie exposure to in-store visits using mobile location data. For CTV, we provide granular metrics: completion rates, view-through rates, cost per completed view, and cross-device conversions.
It’s not guesswork—it’s analytics with real impact.
Absolutely. CTV and OOH are powerful tools for B2B awareness and positioning. Think thought leadership campaigns on streaming platforms, or high-impact billboards outside key industry events. Whether your audience is commuting through Kendall Square or streaming CNBC at night, we’ll help you meet them where they are.
OOH and CTV are perfect complements to your digital mix. They amplify reach, reinforce brand recognition, and boost trust through visibility. At Zozimus, we integrate them seamlessly with paid search, social, and programmatic strategies to ensure a cohesive, omnichannel presence.
We don’t do siloed campaigns—we build ecosystems.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS