Meta Ads: What’s Working and What’s Not
November 12, 2025
In 2025, Meta advertising remains one of the most powerful tools for driving awareness, engagement, and conversions — but not all strategies are created equal.
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The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
Optimizing Performance Marketing with AI: The Future of Smarter Campaigns
November 11, 2025
Performance marketing has always been driven by data. But with the explosion of platforms, devices, and real-time interactions, traditional manual optimization can’t keep pace. That’s
Black Friday Email Marketing Strategies That Drive Conversions in 2025
November 7, 2025
Black Friday remains the most competitive moment of the year for marketers, and email still outperforms every other digital channel for ROI. But in 2025,
How to Optimize Your Performance Marketing Campaigns for Maximum Impact
October 13, 2025
At Zozimus, we believe that performance marketing is where data-driven precision meets creative storytelling. It’s not just about impressions or clicks; it’s about tangible, measurable
How to Audit Your PPC Strategy for Maximum Campaign Impact
October 3, 2025
In the world of performance marketing, your PPC campaigns shouldn’t just exist—they should thrive. At Zozimus, we believe every paid search strategy deserves a periodic
Influencer Marketing Strategies to Spark Holiday Magic (and Sales)
September 8, 2025
The holidays are more than a season—they’re a celebration. And in today’s digital landscape, influencers are the storytellers who turn seasonal messages into viral moments.
Finish Strong: Digital Marketing Strategies to Maximize Q4 Performance
September 3, 2025
The final quarter isn’t just a countdown to year-end—it’s a runway to surpass annual goals, capitalize on seasonal surges, and lay the groundwork for next
The AI Advantage: Why Your Brand Can’t Afford to Ignore Virtual Influencers
June 3, 2025
Remember when artificial intelligence felt like something pulled straight from a sci-fi movie? Today, AI is an undeniable force reshaping industries, and it’s making a
AEO vs GEO: How AI Is Rewriting Search
May 29, 2025
Search behavior is shifting under our feet. Traditional SERPs, once dominated by blue links and organic rankings, are being reshaped by answer engines and generative
Turning Digital Friction into Revenue: How Zozimus Helped Bob’s Discount Furniture Unlock Tens of Millions
May 13, 2025
When Bob’s Discount Furniture, an iconic American retailer synonymous with value, came to Zozimus, they were grappling with a troubling trend: digital sales were falling