As Q4 ramps up, so does the most critical sales season of the year. For many businesses, the holiday rush can account for nearly 30%
In our next installment in our ‘Zoz in the Spotlight’ blog series, VP Public Relations, Valerie Amenta, provides a background and analysis of our public
We are thrilled to announce our latest client – Revolutionary Clinics. Rev Clinics is a leading medical marijuana dispensary in the Boston area, focused on
Influencer marketing is a rapidly growing industry. According to Influencer Marketing Hub, in 2021 influencer marketing generated an estimated $13.8 billion and is expected to reach
We’re excited to spotlight our client, The Yankee Candle Company, whose goal is to inspire the joy, comfort and warmth of home that only fragrance can.
4 Event Marketing Lessons from Brands at Music Festivals Music festival season is in full swing for 2014 — it seems like we wake up
5 Songs to Get You in the PR Groove Working at a public relations firm can often be hectic. From working on multiple client accounts to
Real-Time Marketing During the Government Shutdown Certain brands have been known to capitalize on timely situations, whether good or bad, in order to gain exposure
In the past few years, mass ads have definitely taken an edgier turn. In an effort to break through advertising noise, many companies have rolled
Mirror, Mirror vs. Snow White and the Huntsman: Through a Media Relations Lens The trend in the film industry over the past few years of
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