The Changing Face of Influencer Marketing | Part 1
Influencer marketing is a rapidly growing industry. According to Influencer Marketing Hub, in 2021 influencer marketing generated an estimated $13.8 billion
Five Marketing Tips for Q4 Success: How to Make Your Products Shine (and Sell) this Holiday Season
According to the National Retail Federation, 2019 retail industry sales are expected to grow between 3.8 and 4.4 percent over last
Client Spotlight: The Yankee Candle Company
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4 Event Marketing Lessons from Brands at Music Festivals
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Real-Time Marketing During the Government Shutdown
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In the past few years, mass advertising has definitely taken an edgier turn. In an effort to break through advertising
Mirror, Mirror vs. Snow White and the Huntsman: Through a Media Relations Lens
Mirror, Mirror vs. Snow White and the Huntsman: Through a Media Relations Lens The trend in the film industry over the
Q+A with a Housewares Industry Insider: Looking Ahead at the Holiday Shopping Season
While exploring best practices for added exposure and retail success during the holiday season, I homed in on the Housewares industry and