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It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so
Learn MoreInfluencer marketing is a rapidly growing industry. According to Business Insider, in 2017 influencer marketing generated an estimated $2 billion and is expected to reach $15 billion by 2022. Companies often choose influencer marketing over traditional advertising for a higher Return of Investment (ROI). But the lines between influencer marketing and traditional advertising are beginning
Learn MoreAccording to the National Retail Federation, 2019 retail industry sales are expected to grow between 3.8 and 4.4 percent over last year. The high level of consumer confidence has set the stage for this growth, especially in the coming fourth quarter where the holiday season can represent up to 29% of a business’ sales. With predictors
Learn MoreWhile exploring best practices for added exposure and retail success during the holiday season, I homed in on the Housewares industry and what works best for brands in that space. Having spearheaded numerous PR campaigns and marketing initiatives for housewares companies over the course of my career, I was keen to better understand how brands were setting
Learn MoreWe’re excited to spotlight our client, The Yankee Candle Company, whose goal is to inspire the joy, comfort and warmth of home that only fragrance can. Making your home just right means a lot. Uniquely inspired by moments you cherish, places you dream of and life’s little surprises, Yankee Candle’s fragrance collections set it apart.
Learn MoreMusic festival season is in full swing for 2014 — it seems like we wake up to a new lineup announcement every other day. From festivals in the heart of the city to three-day campouts in the middle of nowhere, these high-profile events lure in the biggest musical acts and thousands upon thousands of millennials.
Learn MoreWorking at a public relations firm can often be hectic. From working on multiple client accounts to pitching multiple stories to the media, a PR professional is expected to wear many hats. Here are a few songs to keep you pumped up and motivated throughout the workday: “Happy” by Pharrell Start off the day with a
Learn MoreCertain brands have been known to capitalize on timely situations, whether good or bad, in order to gain exposure for themselves. Arguably the most notable brand to do this was Oreo, who famously tweeted its “You Can Still Dunk in the Dark” real-time response to the 2013 Super Bowl blackout. Since then, the tweet has been
Learn MoreIn the past few years, mass advertising has definitely taken an edgier turn. In an effort to break through advertising noise, many companies have rolled out controversial campaigns that have garnered media attention, but have also raised a few eyebrows. As PepsiCo, Ford, and General Motors recently demonstrated, it is possible to push the envelope
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