As data-driven decisions become increasingly important in marketing, it’s essential to have a data and analytics partner who understands the power of data-driven insights. At Zozimus, we bring together full-funnel strategies with deep research and predictive data sophistication to achieve meaningful results toward our client’s goals.
What is Data-Driven Marketing?
Traditionally, marketing has always had two objectives: discovering customers’ needs and using tools to deliver your brand to those customers. Marketing strategies typically were to study the potential audience before campaigns launched, and make assumptions about their target audience and their buying behaviors. While this has its place in the marketplace and can be successful, it’s missing the true knowledge and understanding of raw data, as well as inviting immense amounts of trial and error that can lead to being costly.
With data-driven marketing, we’re taking the same foundation of these marketing strategies, and incorporating hard data on customer information to have a better picture of what will be successful for your brand before we even launch a campaign. Using in-depth customer insights allows brands to develop personalized strategies and content for their customers that have a higher ROI than generalized content presented broadly.
The Zozimus Approach to Data
We believe that data beats intuition. We don’t believe in vanity metrics. Instead, we use data insights to create actionable strategies that drive tangible results across media spending, channel mixes, and creative development initiatives. By turning data into powerful solutions tailored specifically to our client’s needs and goals, we have maximized their return on investment at every step of the process.
Customized Media Targeting Data Models
Using multiple sources of data, combined with cutting-edge data science, we build an ideal customer model that highlights areas of opportunity (e.g. identify areas with a higher probability of brand awareness and sales conversions or advertising efficiency).
These models will take full advantage of your past media placement data and will ensure each ad in your campaign delivers the strongest possible return and engages your audiences through the right channels, with the right message, and at the right moments.
Then, we can use that model as a blueprint for launching new programs and as a starting point for scaling data-driven targeting and optimized media placements nationally.
Your media budget may not be working ideally for you. Up to 74% of your budget can be wasted according to a study from ISBA and PwC. That’s where we come in! Our innovative targeting data models ensure that your ad spend is used efficiently, optimizing your budget while continually expanding reach.
With Zozimus, businesses can truly elevate their analytics and intelligence to new heights. Our specialized predictive data insights model analyzes historical marketing data with advanced media targeting methods for optimal opportunity identification. With our ‘Predict’ service, you’ll have valuable resources at your fingertips – from performance indicators to campaign success predictions – all backed by reliable historic marketing information!
According to the Forrester report “How Predictive Marketing Analytics Boosts B2B Business Performance” marketers that use predictive analytics are 1.8 times more likely to achieve their organization’s goals. They are also 2.9 times more likely to attain higher revenues than those who do not use predictive analytics. Also, these marketers are 2.1 times more likely to succeed in their chosen field of business than their competitors.
Share of Voice
To help our social media clients measure their success, we offer Share of Voice (SOV) tracking – a metric that calculates your brand’s ownership in the market relative to its competitors. SOV monitors how much market space you own compared to other brands, as well as assesses just how prominent your presence has become within conversations related to that particular sector.
How Can Zozimus Use Data-Driven Marketing for Your Brand?
Our internal team here at Zozimus is focused on bringing cutting-edge and well-defined marketing campaign strategies tailored to your potential and current audience alike. Part of that focus is incorporating fine-tuned data points that allow us to iterate in real-time and how to be as impactful as possible, while also delivering personalized content directly to your audience to grow your connection.
While collecting all the data needed for your campaigns can be overwhelming for your internal team, it is our team’s specialty to collect the analytics from your CRM and website to put together a tailored dashboard and campaign based on your raw data.
Ready to jump in and set objectives for your next campaign to have impactful growth for your brand? Let’s get started.