2022 is coming to a close, and with it comes reflection on a great year wrapped up. With new clients, new employees, and great memories, our team here at Zozimus has had a year for the books. We’ve asked our Zozies what were their highlights of the year. Whether it was on projects, working with clients, or collaborating with their fellow Zozies, here’s what they had to say:
We worked with the YMCA of Greater Boston on their Sun Life Dunk 4 Diabetes campaign this November, where for each dunk made by a Celtics player in November, Sun Life donated $1,000 to the YMCA of Greater Boston’s Healthy Habits diabetes-prevention program. People could also vote for their favorite dunk on Twitter, raising $1 for each vote.
We love getting creative with campaign ideas and have worked with the Y to brainstorm a series of videos featuring dunk contests between employees and their CEO and educational content about diabetes prevention. This year, they were tagged by the Boston Celtics multiple times throughout November on Instagram and Twitter, and received a boost in impressions, engagements, and followers through the campaign.
All the Zozimus client campaigns are my favorite, because I work with the best colleagues ever, and we make work fun.
My favorite campaign of the year was a DOOH campaign with a local Boston brand collaborating with the Celtics during the playoffs. It was a fun collab between two great Boston brands.
My favorite campaign this year has been Mountain View Grand Resort & Spa. Our team was challenged to activate media and influencers resulting in 40 pieces of traditional media coverage and significant social coverage. It’s been a fun challenge and has increased awareness in the local, regional, and national markets.
I’m extremely proud of the website re-design project myself and Creative Director, David Hwang, collaborated on. The new look, feel and message really evokes who Zozimus is at its core, and I’m proud to have been a part of that.