Every brand faces turbulence—it’s how you respond that defines you. At Zozimus, we guide clients through crisis with clarity, strategy, and a steady hand. Whether you’re navigating a reputational threat, managing a sensitive issue, or preparing for what’s ahead, our crisis communications team is here to help. Below, we answer the most common questions we hear from clients about how we support them when the stakes are high.
What is crisis communication?
Crisis communication is the strategic response to events or situations that could threaten your brand’s reputation, operations, or public trust. It’s about protecting your brand by responding quickly, honestly, and appropriately. That means internal messaging, public statements, media response, social media management, and more—all crafted to keep your narrative aligned and your reputation intact.
At Zozimus, we help you communicate not just to protect—but to rebuild and lead.
When should I bring in a crisis communications team?
Immediately. The earlier, the better. A delayed response—or the wrong one—can escalate a situation fast. If you sense a potential issue or see one already unfolding, engaging us early ensures you’re prepared, responsive, and strategic. We can often help contain and control the situation before it spirals.
Think of us as your brand’s emergency response team.
What types of crises does Zozimus handle?
We’ve helped clients navigate a wide range of situations—from data breaches and public backlash to executive misconduct, lawsuits, product recalls, and labor disputes. We also support proactive reputation management during sensitive transitions like layoffs, mergers, or leadership changes.
No matter the challenge, we bring seasoned perspective and steady guidance.
What does a typical crisis response process look like?
We begin with immediate situational analysis—what’s happened, who’s impacted, what’s at risk. From there, we develop a clear communications plan: key messages, stakeholder outreach, internal talking points, and press strategy. If needed, we prepare holding statements, executive scripts, and social media response plans.
Then we monitor. Adjust. And keep communicating—until the storm clears.
Can Zozimus work with our legal team or internal PR?
Absolutely. We frequently collaborate with in-house legal counsel, HR, PR, and executive leadership to ensure all messaging is aligned and risk-aware. Our role is to provide communications expertise and execution, while integrating seamlessly with your internal decision-makers.
We don’t take over—we partner up.
Do you offer media training during a crisis?
Yes. We prepare your spokespeople to handle interviews and press inquiries with clarity, confidence, and compassion. From mock Q&As to body language coaching, we ensure your leadership team is ready to deliver consistent, composed messaging when it matters most.
Because one misstep in a microphone moment can become tomorrow’s headline.
What role does social media play in crisis management?
Social media is often the front line in a crisis. It’s where narratives form and spread fast. We manage real-time social monitoring, draft statements, respond to comments, and help guide tone and timing. Whether you need to go dark or engage, we advise you every step of the way.
Your brand’s voice needs to be strong, swift, and smart—and we make sure it is.
Do you offer crisis planning in advance?
We do—and we highly recommend it. Crisis preparedness is one of the most overlooked but valuable tools in brand protection. We build custom playbooks, draft response templates, and lead scenario planning workshops so you’re never starting from zero.
Preparedness isn’t paranoia—it’s power.
How do you measure the impact of crisis communications?
We assess success by how effectively we mitigate reputational damage, control the narrative, and restore public trust. Metrics include media sentiment analysis, share of voice tracking, engagement trends, and internal stakeholder feedback. But ultimately, the goal is long-term brand resilience.
In crisis, perception is everything. We help you manage it wisely.
Why choose Zozimus for crisis communications?
Because we lead with empathy, strategy, and experience. Our team has handled high-stakes situations across industries, and we know how to bring order to chaos. We’re calm under pressure, collaborative in our process, and laser-focused on helping your brand emerge stronger.
In your toughest moments, we’re the team you want beside you.
BOSTON, MARS
