Summer is peak season for the hospitality industry—and not just in bookings. It’s a powerful time to build your brand, amplify awareness, and earn media attention that lasts far beyond Labor Day. With the right public relations strategy, hospitality brands can turn the natural buzz of summer into measurable business momentum.
At Zozimus, we know that great PR isn’t about luck—it’s about crafting timely, resonant stories that align with both media cycles and customer intent. If you’re in hospitality, here’s how to make your message shine this summer.
Anchor Your PR Around Summer Lifestyle Trends
Summer is a season driven by travel, exploration, wellness, and escape. Your PR strategy should lean into these emotional drivers to earn relevance and resonance.
What to Do:
Pitch your property or service as the ultimate summer escape, especially for last-minute travelers or local staycationers.
Offer media packages tied to wellness, sustainability, or experience-focused travel—top themes for 2025 coverage.
Highlight unique amenities that photograph well and tell a story: rooftop yoga, sunset cruises, dog-friendly perks, etc.
Why It Works: Lifestyle editors and travel influencers are always seeking fresh, timely angles—especially those with strong visuals and strong emotional hooks.
Use Data + Locality to Tell Bigger Stories
Numbers and context matter. Position your brand as a resource—not just a destination—by sharing trend-driven insights with media.
What to Do:
Share booking trends, regional travel data, or consumer preferences based on your guests (e.g., “70% of guests are opting for 3-day weekend stays”).
Pitch city or regional roundups: “Best Hidden Gem Getaways Near Boston” or “Luxury Weekend Stays That Won’t Break the Bank.”
Offer a spokesperson (GM, chef, concierge) to speak on behalf of broader trends.
Why It Works: Journalists want more than a press release—they want story angles that are credible, newsworthy, and relevant. You become part of a bigger conversation.
Refresh Your Press Kit with a Summer Spin
Make it easy for media to fall in love with your brand. A seasonal refresh to your media materials shows you’re active, relevant, and ready for coverage.
What to Do:
Add updated summer imagery: poolside setups, culinary highlights, seasonal decor, and guest experiences in action.
Include time-sensitive offers, summer packages, and any community events your brand is hosting or supporting.
Ensure bios and factsheets are current, especially if your team or amenities have changed since winter.
Why It Works: Journalists work quickly—providing high-res visuals and ready-to-go quotes increases your chances of being featured.
Leverage Influencer Partnerships Strategically
Summer is influencer high season. Travelers and lifestyle creators are looking to document every getaway, and your property could be their next backdrop.
What to Do:
Partner with micro and mid-tier influencers who align with your brand values, especially in the travel, wellness, and family spaces.
Offer stay packages in exchange for high-quality content (and repurposing rights).
Encourage creators to tie their content to larger moments—like Fourth of July, summer solstice, or Pride Month.
Why It Works: Influencers extend your story’s reach beyond the press. Their content can drive engagement, bookings, and long-tail SEO when optimized correctly.
Create Your Own Summer Moments
Don’t just wait for the press to come to you—build a reason for them to pay attention.
What to Do:
Host a media preview of a new summer menu, room renovation, or seasonal activation.
Launch a campaign for a good cause (e.g., donating a portion of summer bookings to a local nonprofit).
Run a creative PR stunt—like a pop-up experience, rooftop movie series, or dog-friendly pool party.
Why It Works: Summer is crowded. Creating your own news gives you control, narrative clarity, and a reason to re-engage media you’ve pitched in the past.
Elevate Your Summer PR with Zozimus
At Zozimus, we don’t just pitch stories—we shape them with purpose. Our PR team specializes in helping hospitality brands earn high-impact media coverage through a blend of creative storytelling, deep industry relationships, and strategic timing.
This summer, don’t let the heat fizzle out your potential. Let’s build a PR plan that gets your brand the attention it deserves—across headlines, hashtags, and hearts.
Let’s dream bigger, together.
BOSTON, MARS
