Consumer Packaged Goods (CPG) brands live and breathe in a fast-moving, ever-evolving landscape. With shifting consumer preferences, fierce shelf competition, and increasing pressure to perform across digital and traditional channels, the path to success demands more than great products—it demands imaginative marketing grounded in strategy.
At Zozimus, we specialize in helping CPG brands break through the noise. Let’s explore how we helped three iconic brands—Hood, WHIMZEES®, and Bob’s Discount Furniture—drive growth, loyalty, and brand love through tailored marketing strategies.
Feeding a Legacy: Hood
As one of New England’s most beloved dairy brands, Hood needed more than brand recognition—it needed ongoing consumer engagement in a saturated market. Zozimus stepped in with a campaign rooted in emotional resonance and regional pride. By creating share-worthy, locally flavored content and leveraging robust media targeting, we delivered a strategy that honored Hood’s heritage while amplifying its relevance to modern families.
The result? Increased brand visibility, stronger audience engagement, and a revitalized brand story that connected generations of consumers.
Pet Parents, Meet WHIMZEES®
When WHIMZEES® came to us, their goal was to expand awareness and drive trial among health-conscious pet owners. We crafted a data-driven, omnichannel campaign that combined influencer marketing, paid media, and compelling storytelling to showcase WHIMZEES® as the smarter choice in natural dog treats.
Our creative work highlighted not only the product’s benefits but its alignment with consumer values—sustainability, pet health, and fun. Campaign results exceeded expectations, with significant lifts in social engagement, traffic, and sales conversion.
The takeaway for CPG brands? Speak to lifestyle, not just product features—and back every message with measurable results.
Transforming Retail Reach: Bob’s Discount Furniture
Although best known as a furniture retailer, Bob’s operates like a CPG brand in its approach to high-volume inventory and consumer promotions. Zozimus helped elevate their brand perception through multi-market media buying, creative optimization, and PR support. By integrating traditional channels with digital precision, we boosted reach and ROI while building consistent messaging across every touchpoint.
Impact? A cohesive brand narrative that resonated across demographics and helped Bob’s capture new market share while reinforcing existing loyalty.
The Zozimus Formula for CPG Success
So, what makes our approach to CPG marketing different?
We blend dream-driven creativity with data discipline. We lead with insights, not assumptions. And we collaborate closely with clients to build campaigns that not only look great—but deliver lasting value. From seasonal campaigns to evergreen loyalty efforts, Zozimus helps CPG brands turn marketing into measurable momentum.
BOSTON, MARS
