Because one‑size‑fits‑none.
Every regulated or niche sector has its own regulations, growth levers, and buyer hesitations. Zozimus therefore builds bespoke playbooks, repeatable frameworks that combine category insight with full‑funnel execution. The snapshots below preview what each playbook tackles, highlight verifiable wins, and invite you to dive deeper via the “Explore the full Playbook” links.
Higher Education – From Inquiry to Enrollment
Rising tuition costs and a 152 percent jump in cost‑per‑click since 2020 have pushed universities to rethink their channel mix. Zozimus pivots budgets toward low‑CAC SEO content, then layers parallel “parent marketing” campaigns that influence decision makers long before deposit day. For Bay Path University, that mix included #MyPath storytelling on social and LinkedIn professor features. The effort produced 310,844 impressions and 16,917 direct engagements, while LinkedIn alone added 175,746 impressions and 3,949 meaningful interactions.
Medical Device & Healthcare – Data‑Driven Demand Generation
Orthodox media rules and HIPAA constraints demand surgical precision. Our Aquablation® program for PROCEPT BioRobotics paired an SEO repair with LinkedIn ABM and patient‑centric paid‑media streams. Outcomes included a 227 percent YoY lift in organic traffic, a 741 percent surge in organic conversions, and a 70–85 percent reduction in acquisition costs, all while pushing LinkedIn engagement to 1.3 percent, nearly 4× the category norm.
Hospitality & Travel – Launch Loud, Stay Top‑of‑Mind
For Big Night Live—a 43,000‑square‑foot concert, dining, and private‑event complex—Zozimus orchestrated hard‑hat tours, influencer previews, and a press‑packed VIP gala. The high‑impact PR rollout landed 130‑plus media stories and a potential reach of 426 million, cementing the venue as Boston’s new entertainment anchor.
Finance & Banking – Trust That Turns Into Deposits
When Northern Bank wanted to grow liquidity for business lending, we wrapped competitive CD rates in a “Stay True” brand narrative and machine‑learning bid model. The campaign delivered 19.55 million impressions, cut cost‑per‑lead by 65 percent, generated 1,700 qualified leads, and captured $354 million in new money‑market and CD deposits.
Food & Beverage – Turning Recipes Into Reach
BAILEYS™ Coffee Creamers needed to dominate a crowded dairy aisle. A year‑long PR and blogger‑ambassador program produced 104 original recipes, New York and LA media tours, and event activations such as Food Fête. By year‑end, the brand logged over 180 earned placements reaching 183 million consumers.
Furniture & Home Retail – E‑Commerce That Scales Offline
Bob’s Discount Furniture’s digital store once plateaued at a 0.36 percent conversion rate. Zozimus fixed technical SEO, launched geo‑fenced paid media, and added “TV‑listening” bid surges during furniture ads. Results: a 1,000‑percent month‑one revenue jump from organic search, an extra $1 million in sales that month, and $45 million incremental sales by year two—plus 47 new stores opened on waves of brand demand.
Pet Products – Authentic Influence With Four‑Legged Credibility
To boost Whimzees’ Instagram traction, Zozimus partnered with TV personality and dog‑dad Wells Adams. The feel‑good collaboration generated 487,000 impressions, reached 390,000 pet lovers, drew 18,884 post likes, and added 163 new followers in a single push—plus nearly 1,800 profile visits to seed future retargeting.
Construction & Modular Buildings – Leads That Lower CPA
For Triumph Modular, escalating Google Ads costs hid the true ROI of classroom‑building leads. A complete account restructure, regional segmentation, and CRM alignment halved cost‑per‑acquisition and simultaneously increased qualified‑lead volume, giving sales teams territory‑level insights they could act on immediately.
Consumer Tech – Brand Buzz at the Speed of Launch
When LogMeIn consolidated products under the GoTo banner, Zozimus transformed “Work From Home” into “Work From Hawaii,” staging an invite‑only luau and social sweepstakes at one of tech’s largest conferences. The stunt flooded social feeds and booth traffic, proving that experiential storytelling can redefine category jargon overnight.
Non‑Profit & Cause Marketing – Awareness That Accelerates Impact
Mission‑driven organizations require more than impressions—they need engagement that drives donations and policy change. Zozimus’ multi‑city “Road to Acceptance” tour for the Autism Society of America blended digital, CTV, and experiential tactics to generate national coverage and spark thousands of meaningful interactions.
E-Commerce – Conversions That Compound Revenue
Rising acquisition costs and fickle algorithms make e-commerce growth a moving target. Zozimus tackles the challenge with a unified framework of conversion-rate optimization, precision SEO, and real-time paid-media tuning. When Bob’s Discount Furniture’s site stalled at a 0.36 percent conversion rate, our data-first overhaul re-activated branded media, fixed technical SEO, and streamlined checkout—unlocking tens of millions of dollars in incremental online revenue and turning organic search into the brand’s fastest-growing channel.
Cross‑Industry Insights
Across sectors we see three constants:
- Zero‑Party Data Is King. Quizzes, QR‑code scans, and AR try‑ons fuel 1:1 remarketing at every stage of the funnel.
- Mute‑Proof Creative Wins. Eighty‑plus percent of social views occur with sound off; caption‑first design consistently lifts engagement.
- Performance‑Brand Harmony. Campaigns that share creative between awareness and conversion stages achieve 28 percent higher ROAS than siloed efforts.
Ready for Your Custom Playbook?
Each of these summaries only scratches the surface of the research, channel mix, creative frameworks, and measurement plans inside the full playbooks. Book a discovery call today to see how Zozimus can align industry nuance with growth targets, so you can outperform competitors while staying true to your brand’s purpose.
BOSTON, MARS
